As part of its New Directors’ Showcase at Cannes, Saatchi & Saatchi has teamed up with the self-proclaimed “little idiot” we know as Moby to launch a music video contest. The brief is this: Visualize the concept of “Hello, Future” in the form of an original music video inspired by one of three downloadable tracks from the electronic artist’s upcoming album, Destroyed.

Considering Moby’s no stranger to the advertising world, having licensed every track from his 1999 breakthrough record Play for commercial use, his partnering up with an ad agency doesn’t seem like much of a stretch. Anyhow, the winner of the challenge will be announced at the Showcase in Cannes and have their video screened, plus they get a chance to work on a project in one of Saatchi & Saatchi’s global offices. Rules, regulations, other info and Destroyed track downloads can be found here.