Hayes latest project, World’s Fastest Agency, serves as a pleasant reminder to all marketers that, yes, you can make any unsubstantiated claim you want, so long as no one else has made the claim before you. Hayes’ business model works thusly:
- Send him $999 via PayPal.
- Direct message your short creative brief to @fastestagency on Twitter
- Receive a creative pitch within 24 hours via Twitter direct message
- Consider whether or not steps 1-3 were a wise use of your time and money
On the website for his new agency, which he also proclaims to be “the world’s first 100% Twitter based ad agency,” Hayes has already a glowing review from Neil Davies (pitch judge and former partner at Naked Communications) who says, “Very fast, very good.” I mean, what else do you need to know?