After what we’ve been told was a “competitive pitch” with “quite a number of agencies involved” (still can’t confirm who else), Sharp USA has tapped New York-based digital agency Rokkan to serve as its first-ever social agency of record (soc AOR is so hot right now). As a result of Sharp’s move, Rokkan, which picked up a fair amount of digital work for Caesars not too long ago, will help support the electronics brand’s Aquos LED TV and MFP printer lines, pro display products and even its solar industry efforts (take a gander here on the last one).

Early 2013 seems to be the start date for the Rokkan/Sharp relationship to come to fruition and according to a statement from the agency’s CEO, John Noe, “Sharp is an iconic brand with an amazing history spanning more than 100 years. They have an incredibly passionate customer base who are socially active and looking to have meaningful experiences on those channels. We couldn’t be happier to be working with the Sharp team and we’re excited to share what’s in store.”

Hey, as long as they bring back George Takei, we’re all good.