TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sigur Rós Calls Out, Gives Attention to Ad Industry

Icelandic indie crooners Sigur Rós are known to lend their ethereal, gibberish-laden songs to films, television and the like. However, the band consistently turns down companies asking to use their songs for advertising purposes, as that would most likely qualify as “selling out” and thus cause a significant drop in “street cred” or something. Advertisers have found a way past this for the last few years, producing songs that sound nearly identical to Sigur Rós’s tunes but feature just enough of a difference to avoid copyright infringement. Well, guess what? The band figured out what was going on.

In a carefully-worded blog post on their website, Sigur Rós lists 10 advertisements along with titles of their own songs, asking listeners to decide whether or not, as they put it, the advertisements count as an “homage,” or if they’re simply wrought with a little too much “fromage.” The group even mentions the intention to make “homage or fromage” a regular feature on their site.

Some of the advertisements mentioned include the one above that sounds an awful like Sigur Rós’s Vanilla Sky contribution, “Svefn-g-englar,” a Sea World/Busch Gardens commercial that liberally borrows from “Hoppípolla,” and a spot for Telmex that uses a a song that’s a dead-ringer for “Fljótavík.” The sad part: Sigur Rós has little to no hope of winning any sort of lawsuit over any of these.

More: “TBWA Loves Copying Music Videos

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!