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Snapple Vines Some ‘Re-enFACTments’

Many top brands have preferred Instagram to Vine when deciding how to complement branding with viral videos, but that hasn’t stopped Snapple, with creative direction from NYC-based Code and Theory, from choosing six over 15. As part of Snapple’s Re-enFACTments digital campaign, here’s a little stop-motion animation to kick off the weekend. The above clip was designed by Khoa Phan, who Mashable declared “Vine’s Most Creative Stop-Motion Animator.”

Snapple and Code and Theory have reached out to a number of unique people on the platform to visualize the signature series of under-the-cap facts that lost their novelty appeal about ten years ago. Phan worked with fact #754 – an alligator can go through 3,000 teeth in a lifetime, a ridiculous number that probably excites dentists and orthodontists around the world. And, as you can see in a few additional Vines below, makes eating an apple more troubling than you’d expect.

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