PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

So, Who’s in the Pinnacle Vodka Pitch?

Two months after officially acquiring Pinnacle Vodka, Beam Inc.¬† has narrowed down its agency review for its latest booze brand to three finalists. Sources familiar with the matter tell us that the three finalists are Ogilvy, the Martin Agency and Deutsch New York. Said agencies wouldn’t comment on the matter and the Beam camp has yet to respond to our inquiries. Along with Pinnacle, which has been billed as the “fourth largest imported vodka brand in the United States,” Beam Inc. also houses spirits such as Jim Beam (obviously), Maker’s Mark and Hornitos among several others. We’ve put in all the calls/emails/morse codes and will let you know once we hear more.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!