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So, Who’s in the Pinnacle Vodka Pitch?

Two months after officially acquiring Pinnacle Vodka, Beam Inc.  has narrowed down its agency review for its latest booze brand to three finalists. Sources familiar with the matter tell us that the three finalists are Ogilvy, the Martin Agency and Deutsch New York. Said agencies wouldn’t comment on the matter and the Beam camp has yet to respond to our inquiries. Along with Pinnacle, which has been billed as the “fourth largest imported vodka brand in the United States,” Beam Inc. also houses spirits such as Jim Beam (obviously), Maker’s Mark and Hornitos among several others. We’ve put in all the calls/emails/morse codes and will let you know once we hear more.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!