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So, Who’s in the Pinnacle Vodka Pitch?

Two months after officially acquiring Pinnacle Vodka, Beam Inc.  has narrowed down its agency review for its latest booze brand to three finalists. Sources familiar with the matter tell us that the three finalists are Ogilvy, the Martin Agency and Deutsch New York. Said agencies wouldn’t comment on the matter and the Beam camp has yet to respond to our inquiries. Along with Pinnacle, which has been billed as the “fourth largest imported vodka brand in the United States,” Beam Inc. also houses spirits such as Jim Beam (obviously), Maker’s Mark and Hornitos among several others. We’ve put in all the calls/emails/morse codes and will let you know once we hear more.

Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.