TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Social Media Trends Tracked by Buddy Media

buddy-media.jpg

With few strong analytics reports available for Facebook and Twitter, the advertising world has been waiting for the development of a system for tracking data pertaining to specific conversations on both platforms. Buddy Media, helmed by former journalist Michael Lazerow, is the young company that did it.

Buddy Media is well known, after just two years in business, for developing Facebook applications for brands. As for the tools, writes WebNewser’s David Cohen: “Buddy Media’s platform lets users create, manage and track Facebook pages and add apps such as polls, YouTube videos, coupons, slideshows and virtual gifts, according to TechCrunch. It also allows agencies to implement Facebook Connect on brands’ sites.”

And for Twitter, the system allows for measurement and identification of trending topics specific to a brand, its competitors and conversations similar to those about the brand. It allows users to monitor volume and frequency of click-through rates and monitor and analyze the sentiment of Tweets about a particular brand versus its competition. Users can also create Twitter profiles and schedule tweets in advance &#151 a feature we think it pretty smart, despite the fact that it fudges what is supposed to be an organic experience.

We asked Lazerow about the service, via email.

AgencySpy: how much does it cost?
Lazerow: “We license based on a per managed brand basis. We don’t release pricing but it’s in the price point of other web enabling platforms. It’s very affordable and agencies can generate immediate ROI of 80%+.”

AgencySpy: is this the tool that has brought Buddy Media into the retainer business?
Lazerow: “Nope. We’re in the technology licensing business. We don’t do retainers!”

AgencySpy: which agencies are using it?
Lazerow: “We have announced 4 charter partners, all of which are actively using the platform. These include: Converseon, Publicis’ Vivaki, which combines the digital assets of Digitas, Razorfish, Starcom MediaVest Group, ZenithOptimedia and Denuo; and MDC Partners, whose agencies include Crispin, Porter + Bogusky, and Kirschenbaum, Bond, Senecal & Partners.”

More:Is Twitter More Social Media or Search?

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!