TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

State Farm Supplies LeBron with World’s Smallest Violin

How did Miami Heat forward LeBron James and his buddy smash an SUV into a mail box and sever the head of a marble lion statue in the middle of the day? We may never know, but thankfully his State Farm agent arrived to the scene well before the cops showed up and started asking these difficult questions.

Though this spot from Translation NY refuses to respond directly to the anti-LeBron smear campaign competitor Allstate has been running in the Chicago area, it still uses the familiar magical jingle State Farm insurance is pushing in all of their commercials. Sadly, this spot doesn’t have an appearance from “The Girl From 4E” or Weezer. If a “binky for Baby Bron-Bron” doesn’t sound appropriate, maybe State Farm could add Boston Celtics center Glen “Big Baby” Davis to its ever-growing roster of celebrity endorsers. Credits after the jump.

Advertising Agency: Translation – New York, NY
Exec Creative Director: Jason Peterson
Creative Director: Seth Jacobs
Creative Director: Howard Jordan
Producer: Brian Schierman
Art Director: Benny Jackson
Art Director: Adrian Saker
Senior Copywriter: Christian Jackson

Production Company: Smuggler – Hollywood, CA
Director: Renny Maslow

DP: Anthony Wolberg

Editorial Company: Cut + Run – New York, NY
Editor: TG Herrington
Assistant Editor: Alex Dondero
Producer: Ashley Carrier

Audio Post: Sonic Union, NY
Engineer: Michael Marinelli
Producer: Justine Cortale

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!