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Subaru, Carmichael Lynch Find Love on the Road

Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.

In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.

Credits after the jump

 

TITLE: The Date

CLIENT: Subaru of America

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Associate Creative Director, Writer: Conn Newton

Associate Creative Director, Art Director: Michael Rogers

Director of Integrated Production: Joe Grundhoefer

Exec Senior Producer: Brynn Hausmann

Business Manager: Vicki Oachs

Account Service Team: David Eiben

Krista Kelly

PRODUCTION

Production Company: Park Pictures

Director: Lance Acord

Executive Producer: MaryAnn Marino

Line. Producer: Aristides McGarry

Director of Photography: Lance Acord

POST PRODUCTION

Edit House: Whitehouse Post, NY

Editor: Stephen Jess

Assistant Editor: Tim Quackenbush

VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin

Telecine: Sean Coleman, Company 3

Audio Mix: BWN Music (Carl White)

Sound Design: BWN Music (Carl White)

MUSIC

“So Moved” (Performed by Bingo)

Composer: Kevin Richey

Music Supervisor: Jonathan Hecht

TALENT

On-camera talent: Kandis Erickson

Voice Over Talent: Wes Armstrong (man)

Wes Armstrong

Justin Beere (announcer)

TITLE: Redressing Room

CLIENT: Subaru of America

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Associate Creative Director, Art Director: Brad Harrison

Senior Writer: William Bloomfield

Director of Integrated Production: Joe Grundhoefer

Exec Senior Producer: Brynn Hausmann

Business Manager: Vicki Oachs

Account Service Team: David Eiben

Krista Kelly

PRODUCTION

Production Company: Park Pictures

Director: Lance Acord

Executive Producer: MaryAnn Marino

Line Producer: Aristides McGarry

Director of Photography: Lance Acord

POST PRODUCTION

Edit House: Whitehouse Post, London & LA

Editor: Russell Icke/London & Shane Reid/LA

Assistant Editor: Alessandra Milani & Brandon Porter

VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin

Telecine: Sean Coleman, Company 3

Audio Mix: BWN Music (Carl White)

Sound Design: BWN Music (Carl White)

MUSIC

“There’s Nothing Nothing Nothing” (Performed by Caroline Williams)

Composer: Lindsey Williams

Music Supervisor: Jonathan Hecht

TALENT

On-camera talent: Jennifer Layton

Voice Over Talent: Jennifer Layton (woman)

Campbell MacLellan

Luke MacLellan

Justin Beere (announcer)

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