PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Summy Takes Prez Post at McCann North America

Digital marketing vet Hank Summy is taking over the reins at McCann Erickson North America as the SapientNitro alum will assume the role of NA president come November. Summy most recently served as managing director of Sapient’s NY-based Eastern region and was part of the agency’s overall leadership team. Now at McCann, he will work alongside CCO Linus Karlsson and be responsible for McCann agencies throughout the U.S. and Canada.

In addition, Pat Lafferty has been bumped up to COO of McCann Erickson North America just a year after joining the agency as MD of global brands. Summy and Lafferty’s boss, McCann Worldgroup CEO/chairman Nick Brien, says in a statement, “[Hank]has successfully built technology-marketing businesses that have all achieved double digital growth and deep levels of client satisfaction. Pat is the ideal partner for him, having proven himself to be a highly effective leader across many of our most complex global accounts.”

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!