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Posts Tagged ‘Adrian Seery’

If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Monday Morning Stir

-VFX studio MPC promoted Ed Koenig to US EP of Color Grading and signed  Adrian Seery as colorist in its New York studio. link

-Bacardi turns 150 and celebrates its liberation from Cuban confiscation 52 years ago (above). link

-Santa Monica-based studio a52 promoted Megan Meloth to executive producer. link

-How many more ad rev stats can you take? Let’s try one more. link

-SoftBank and Sprint make nice, like $20 billion nice. link