PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Adrian Seery’

If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Monday Morning Stir

-VFX studio MPC promoted Ed Koenig to US EP of Color Grading and signed  Adrian Seery as colorist in its New York studio. link

-Bacardi turns 150 and celebrates its liberation from Cuban confiscation 52 years ago (above). link

-Santa Monica-based studio a52 promoted Megan Meloth to executive producer. link

-How many more ad rev stats can you take? Let’s try one more. link

-SoftBank and Sprint make nice, like $20 billion nice. link