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Posts Tagged ‘Alex Burnard’

CP+B Promotes ECD Alex Burnard to New ‘Insurgent’ Role

Well, it’s not the quite the “hidden role” as labeled by tipsters, but yes, we’ve received confirmation that Alex Burnard, most recently VP/executive creative director at CP+B, has been promoted to the newly created position of “innovation insurgent” at the agency (which of course is no stranger to such a title). Burnard, or “Burnie” as he’s known, has been with CP+B for nearly 15 years and is based out of its Miami hub, where he’s led creative on campaigns including the Subway ball-busting effort for Arby’s as well as past projects for Coke Zero and Under Armour.

From what we’ve been told, Burnard will serve as a jack of all trades in his new role, which he assumed last week, making himself to available to all creative teams across accounts within the network.

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CP+B, Arby’s Now Bust Subway’s Chops in Long-Form

We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.

The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA  who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.

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CP+B, Coke Zero Lobby to Make Day after Super Bowl a National Holiday

Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day after Super Bowl Sunday a federal holiday dubbed, er, Magnificent Monday. Well, the name could use some tweaking, but we’re on board with this effort from CP+B. On the social media front, the beverage brand is asking the Twitterverse to log on and submit ideas on how to make this holiday happen using the hashtag #magmonday. We have faith that this could become reality in the coming years, folks, so let’s get to it already. Credits after the jump.

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While We Wait for NBA Lockout to End, Let’s Watch Pros Work Out

We don’t know how many of you are NBA fans out there, but we are unabashedly and this wait for a regular season to start has seemed interminable. Anyhow, CP+B picks up where its launch spot for Under Armour’s b-ball division left off, with the ninth pick in the 2011 NBA draft, Kemba Walker, going through some seriously rigorous training. Hopefully, all this training finally gives him something to play for soon enough. Credits after the jump.

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Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

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