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Posts Tagged ‘Alyssa Wilson’

Arnold, Jack Daniel’s Bring Back King Bee, This Time with a Swarm

Jack Daniel’s Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the followers the brand has gained in the last year.

Pre-released on Twitter and Facebook, “Swarm” amassed over 10 million impressions before launching on TV. Though it was apparently carefully calibrated to get the right lighting and “a gritty feeling” (essential for any American whiskey brand), the spot’s not exactly rife with excitement or engagement. It works for exactly 30 seconds, though, and with the accompanying copywriting- “Like any good night out, things get interesting when there’s a swarm.” and “Fly straight. Drink responsibly,” King Bee and his crew get get an A for effort.

Credits after the jump

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Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!

Alas, a Date with Flo is Only But a Dream

Another day, another ad starring Progressive’s perky pitchwoman Flo, who somehow worked her way up to “advertising’s greatest icon” status earlier this year–well, at least according to Entertainment Weekly readers. In this latest installment from Arnold Worldwide, Flo actually ventures outside her sterile Progressive warehouse confines and heads to the great outdoors to enjoy a lovely day with a lucky bloke. The pair go fishing, ride ATVs and idle away by the campfire until you realize the poor sap’s just dreaming and Flo’s just being her usual saleswoman self. Hey, at least the girl got some sun, if only in fantasy. Care to weigh in as to whether Flo’s still appealing (or ever was) or has she grown tiresome at this point? Credits after the jump.

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