LePlae Lands at Arnold
Nearly a year after parting ways with McCann, Robert LePlae has come back to the scene as he will now take on the role of global president at Arnold, effective Sept. 15. Yep, the headshot remains the same as it did over three years ago when LePlae joined McCann to lead up its North American operations after spending 11 years at TBWA\Chiat\Day. Once he takes his post at Arnold, LePlae will serve under global CEO/Havas CSO Andrew Benett and will split time between the agency’s Boston and New York offices.
In a statement, the new prez says, “It’s a perfect time to be joining the Arnold team. They have a great group of leaders who have done a wonderful job of delivering stellar results for a superior list of existing clients. With the recent addition of several high profile new clients there is tremendous momentum and opportunity to continue to grow the agency.” Arnold’s current client roster includes the likes of Dell, Volvo, Hershey, University of Phoenix and American Eagle Outfitters.

After spending two years as executive director, digital marketing solutions within Time, Inc.’s Branded Solutions division,
Volvo and Arnold’s relationship, which dates back to April 2007, is going global as the automaker has now awarded the agency its U.K. and China business. SapientNitro, which previously handled the Volvo account in said countries, will still retain the Australia business while Euro RSCG 4D will remain on as lead digital agency. As a result of the automaker’s agency realignment, the “Team Volvo” model that was essentially a creative alliance between Arnold, Euro and SapientNitro, will be put to bed by year’s end.





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