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Posts Tagged ‘Andrew Feltenstein’

TBWA Employs Star Voices for Conservation International

TBWA Media Arts Lab has launched a star-studded campaign for Conservation International, entitled “Nature is Speaking,” which employs celebrities as elements of nature delivering the message that environmental reform is an immediate concern.

Star voices include Julia Roberts as Mother Nature, Harrison Ford as The Ocean, Kevin Spacey as The Rainforest, Edward Norton as The Soil, Penelope Cruz as Water and Robert Redford as The Redwood. The campaign debuted at SXSW Eco and rolled out yesterday on YouTube, with the Mother Nature film highlighted on www.conservation.org. That nearly two-minute video functions as the campaign’s center point and introduction. Roberts, as Mother Nature, casts aside the notion that nature is something separate from people to be used. “I don’t really need people, but people need me,” Roberts intones over footage of natural marvels (bonus points for time-lapse footage of oyster mushrooms growing). She goes on to point out how the fate of humans is linked to nature. “When I thrive, you thrive,” she says. “When I falter, you falter — or worse.” She concludes, “One way or another, your actions will determine your fate. Not mine…I am prepared to evolve, are you?” It’s a powerful message, hammering home the immediacy of the issue with emotion.

It also functions as something of a rebranding for the environmental movement. As Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist points out in a press release, “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people. By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

As the campaign continues, Conservation Internation will highlight a different film each week on www.conservation.org, with an accompanying post on its Human Nature blog. Next week will focus on The Ocean (voiced by Vice Chairman of Conservation International Harrison Ford), followed by The Rainforest (voiced by Spacey) and The Soil (Norton). We’ve included Ford and Spacey’s contributions after the jump. The campaign also includes a social extension, with HP promising to donate one dollar to Conservation International, up to one million, for every use of the #NatureIsSpeaking hashtag. Read more

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FCB SF Gets Suggestive for Trulia

FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.

The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump. Read more

Heat, Hungry Man Unleash ‘Shadow’ for EA’s ‘Titanfall’

Heat and their production partner Hungry Man have released a new spot for Xbox One crown jewel exclusive and E3 critical darling Titanfall, which just had its North American release yesterday.

The new, 60 second spot (there’s also a 30 second version), entitled “Shadow,” imagines what it would be like to constantly be shadowed by a 25-foot Titan that obeys your every command. Following in the recent trend of inserting gamers into the real world, the spot attempts “to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world.” “Shadow” follows a man with a shit-eating grin walking through a city trailed by his own personal Titan. Everything is just peachy until he runs into another Titan owner, at which time, as you might expect, shit goes down.

The spot manages to capture the overall “Life is Better with a Titan” theme of the campaign, while also demonstrating Titanfall‘s unique features, like verticality. What really makes the spot work, though, is the perfect transition to gameplay footage during the final 15 seconds. While there’s nothing revolutionary about Heat’s approach here, they find a balance between live action and gameplay footage that a lot of similarly minded ads miss. And they certainly succeed at making the game look like a lot of fun. Stick around for credits after the jump. Read more

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

Here’s Heat’s New Brotastic ‘Born to Madden’ Spot

Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has put together a pretty brolarious spot for EA Sports’ 25th anniversary of the franchise.

In the second spot of the “Born to Madden” campaign (following the Arian Foster/Marshawn Lynch opus), directed by Wayne McClammy, it is revealed that the real inspiration for the NFL careers of Colin Kaepernick and Russell Wilson was a summer camp pact made in their youth to one day beat each other in Madden, as each other. The spot highlights some of the hardcore training Kaepernick and Wilson underwent, all so they could make the NFL, rise to star status, and play Madden NFL 25 against each other. So far Kaepernick and Wilson’s Madden sessions have led to only minor injuries, including a mild concussion suffered by Wilson from a stray thrown controller.

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Arian Foster, Marshawn Lynch Get Generational for ‘Madden 25′

Madden is turning 25 this year. That means decades of video game football obsessions have now been around long enough to be passed from parents to children and then some. To kick off the game’s promotional campaign, EA Sports debuted “Running Back Sons” yesterday, a minute-long spot about the origins of star running backs Arian Foster and Marshawn Lynch. While you might expect their motivation to come from supportive families, inspirational coaches, and the love of the game, it turns out that their success can be traced back to a friendly battle of brinksmanship between their fictitious fathers, Darian Foster and Marshawn Lynch Sr.

Fathers Foster and Lynch (played by the actual Foster and Lynch, respectively) spend all of their time playing Madden in unusual places as their sons train for football. At one point, young Marshawn even spins around a bear, establishing the beginning of “Beast Mode.” Finally, now that Arian and Marshawn are millionaires, their fathers can play Madden in the pool, which sounds about as dangerous as training with a bear.

This spot is sure to get plenty of airtime in the next few months, especially considering Foster and Lynch have decent acting chops when it comes to commercials. As Marshawn Sr. says, that’s that beast mode right there (raspy old-man laugh) Credits after the jump.

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Jell-O, CP+B Give Young Boy an Unfortunate Comb Over

Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled “Comb Over.”

In the forty-five-second ad built by CP+B, a balding father whose depressing life resembles a deflated balloon schools his son on the importance of the little things, like a cup of Jell-O pudding. In turn, we see some surreal daydream where the son, still about six years old, goes through a day in the father’s life, only now he has a giant cone head and a comb over. If you ever wanted to know what the male offspring of Lord Voldemort and Francis Dolarhyde (Manhunter version, not Red Dragon) would look like, here you go. Is that not the definition of creepy, a little boy who somehow resembles two fictional psychopaths all because of a comb over? Still, the commercial’s surrealist twist manages to make it stand out in an otherwise standard concept. It’s almost sweet, if not for the whole hapless/depressing/pitying reaction that comes along with comb overs.

Credits after the jump.

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Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

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Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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Olivia Munn, Kareem Ride Jet Skis, Devour Burgers for Carl’s Jr.

Using the tagline “Just the way it is” (is Bruce Hornsby getting royalties?), David&Goliath serves up another ad (directed by Matt Aselton of recent FedEx ad fame) for its client, Carl’s Jr., this time with celebrities included. The main highlight: Daily Show contributor Olivia Munn, in skimpy bikini and all, indulges her carnivorous cravings while riding the waves alongside Kareem Abdul-Jabbar for whatever reason. While there’s no Miss Turkey this time around, there are plenty of other scantily clad women and somewhat appetizing burgers to make up for it. Credits after the jump…

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