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Posts Tagged ‘Andrew Orci’

Hispanic Agency Orcí Fits with Honda

We’ve always appreciated the Honda Fit’s “little car that could” vibe, and this new campaign from Orcí, Honda’s AOR for the U.S. Hispanic market, goes the distance in touting the versatility of the subcompact. The work, entitled “#UnBuenFit (A Good Fit”)  spreads the word about the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza, the winner of NBC’s Last Coming Standing in 2010 and star of his own stand-up special on Showtime.

The bilingual campaign targets Hispanic Millennials while introducing the model to the US Hispanic market for the first time.

Credits, Spanish version and quotes from Orcí’s CEO after the jump.

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Friday Morning Stir

-President/creative director Rick Colby and CEO Andrew Orci have officially launched Santa Monica-based shop COR, which we’ve been told is “dedicated to serving the new general market.” Oh yeah, COR, which works with brands including Sutter Home and Cox Cable, will also be appearing on this season of AMC’s The Pitch. link

-Arnoldnyc has unveiled the first national TV spot for “personal genetics” company, 23andMe (above).

-A VentureBeat writer wonders what’s wrong with mobile ads. link

-Victors & Spoils CEO John Winsor tells us why agencies are to blame for deferred payments.

-Facebook is proceeding with caution when it comes video ads because Mark Zuckerberg apparently doesn’t want to annoy the social network’s one-billion-plus members. link