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Posts Tagged ‘Andy Azula’

m:united Breaks Out the Carols in ‘Winter Wonderland’ for Microsoft’s Surface Pro 3

m:united has launched a new holiday spot for Microsoft’s Surface Pro 3, entitled “Winter Wonderland.”

As you might have guessed from the title, the 30-second spot makes use of the carol of the same name. And as you might have guessed from recent Surface Pro 3 ads, the spot is based on a minimalist comparison with Apple’s MacBook Air, visually limited to the computers in question and two pairs of arms. “My Mac is great, it’s so delightful,” begins the ad, with a reworking of the holiday carol sung in a somewhat grating voice. “So’s my Surface, it’s just as powerful,” answers a chorus, as the ad then goes on to list the features that make the Surface Pro 3 superior: the touch screen, digital pen, kickstand and detachable keyboard. By the end of the spot, the Mac booster is ready to make the switch to the Surface Pro. Somehow we don’t think most Mac fans will be quite so easy to convert.  Read more

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m:united Stages Laptop Dance Off for Lenovo Pro 3

m:united has a new ad for Microsoft’s Lenovo Yoga Pro 3 that takes aim squarely at a laptop from a certain popular competitor.

“Let’s Dance” opens with shots of the MacBook Air and Yoga Pro 3, as a “dance off” is staged between the two computers, set to the song “Neckbrace” by Ratatat. The spot then proceeds to tout the Yoga Pro 3′s superior thinness, tablet versatility, ability to form “the tent,” and touchscreen capabilities. “Game over” reads text at the end of the spot as the MacBook Air flips shut while the Yoga Pro 3 is going strong, deemed the winner of the “dance off.” Apple bashing is becoming one of the more tired trends in tech advertising, but m:united handles the strategy well enough here, finding an approach that’s a little more fun and less in your face than most by imagining the laptops squaring off on the dance floor. Still, m:united may want to change things up going forward, as this tactic can’t possibly have much more mileage. Read more

M:United Mocks Siri, Apple for HTC One

Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.

M: United has a new campaign for the HTC One in which the agency once again takes on Apple.

Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”

The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).

This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? Read more

M:United Takes on Apple for Surface Pro 3

M:United has a new campaign for Microsoft’s Surface Pro 3 which takes square aim at Apple’s MacBook Air.

Each of the three spots in the campaign focuses on comparing the Surface Pro 3 with its Apple-made competitor, in an attempt to prove the tablet/laptop’s superiority and sway potential customers to go with Microsoft. In “Crowded” (featured above) for example, an Apple fan is forced to carry around a laptop, tablet, pen and notepad, in order to compete with his boastful Surface Pro pal. “Head to Head” is a simple comparison of features and capabilities, highlighting the MacBook Air’s shortcomings (of course); while “Power” sees a smug Apple user changing his tune.

It’s a simple approach, as each add focuses on computer screens, with their users mostly out of sight. But the spots do offer some pretty persuasive arguments for the Surface Pro 3′s capabilities, probably enough to sway undecided consumers but not to change the allegiance of Apple loyalists. Stick around for credits and two more spots after the jump. Read more

To the Wannabe and/or Budding QBs Out There, Pizza Hut, Martin Agency Salute You

Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let’s try to fill the void with something we overlooked last week that is, well, football-related. Here’s a new effort from Martin Agency for Pizza Hut called “Hut Hut Hut,” which as you can imagine, plays off the latter’s name while highlighting the standard call made by quarterbacks to get the ball rolling, so to speak.

Instead of hiring actual NFL stars, though, this somewhat inviting clip, which is part of Martin’s Super Bowl push for the the Hut, salutes the fans, whether they be high-school football players, average joes, parents and/or their kids. The web effort from Martin also happened to serve as a call for viewers to submit their own “hut hut” clips to Pizza Hut’s Facebook page in the hopes of cutting a user-generated version to air in time for the Super Bowl pre-game run-up. Unfortunately, deadline expired on Jan. 20, but we’ll see what agency and client came up with on Feb. 3. Credits after the jump.

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Martin Agency Announces ‘Creative Restructuring’

Now that he’s officially taken his CCO post at The Martin Agency, it looks like John Norman (right) is finally getting down to business. The Richmond, VA-based agency’s first creative lead in three decades unveiled a new group creative director tier at the agency, with veteran CDs Cliff Sorah, Joe Alexander, Steve Bassett, Delta hater Andy Azula and Nancy Hannon taking on additional responsibilities as GCDs, as will new additions Keith Cartwright and brothers Eric and Keith Tilford.

The aforementioned bros will also join forces with the agency’s studio and digital art leadership to create Design@Martin.  In a statement, Norman says, “We’re just re-assembling the parts to make it even more nimble, even more technologically forward and even more social–we’re going to work more in groups.” Along with the creative shifts, Martin Agency is also redesigning the 30,000+ square foot second floor of the agency to accommodate the new “surround the work” style.