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Posts Tagged ‘Angus McCoubrey’

New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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Arnold Worldwide, New Balance Compete to be Most Patriotic

Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their U.S. Factory Workers,” actual NB factory workers compete in a hot-dog eating contest, ping-point match, basketball game, and ice hockey challenge. The pitch is their home factory, and the catch is that they have no opponents.

According to the parties involved, while 25 percent of New Balance shoes are made or assembled in the U.S., their competitors represent an embarrassing goose egg: NB employs more than 1300 U.S. factory workers, while their competitors employ none.

One-fourth still isn’t a huge amount, but it’s clearly not an exaggeration to say NB wins the game when it comes to patriotism. That makes for a lot of pride, and a lonely hot dog eating contest.

Credits and other videos after the jump

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Arnold, Jack Daniel’s Bring Back King Bee, This Time with a Swarm

Jack Daniel’s Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the followers the brand has gained in the last year.

Pre-released on Twitter and Facebook, “Swarm” amassed over 10 million impressions before launching on TV. Though it was apparently carefully calibrated to get the right lighting and “a gritty feeling” (essential for any American whiskey brand), the spot’s not exactly rife with excitement or engagement. It works for exactly 30 seconds, though, and with the accompanying copywriting- “Like any good night out, things get interesting when there’s a swarm.” and “Fly straight. Drink responsibly,” King Bee and his crew get get an A for effort.

Credits after the jump

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