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Posts Tagged ‘Aricio Fortes’

Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles

It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble is revolutionary, but I think if we ever hear the phrase “board game ad,” most of us have an pretty set idea of what it looks like, no matter what game is being advertised.

Well, it looks like two things happened here. First, Pereira & O’Dell creatives decided to think quite far outside of the box and presented this concept to Mattel. Then, probably quite surprisingly, Mattel decided to approve a hell of a budget. Now, we have a campaign that take us away from the smiling family sitting around their dining room table and into the world of Scrabble tiles. And, if you ask them, there’s nothing quite like being “Blank.”

Because I’m a bit of a sad bastard mess this Friday afternoon, this “Lonely Q” spot struck a nerve with me. Let’s just say, I’ve never before sympathized with the letter Q for any reason. But, things seem to work out for him, and maybe all it takes to get back on your feet is the ability to sit down, meditate over a friendly game of Scrabble, and remember how to be yourself. But, then again, I’m probably reading into this a little too much.

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You Wanted It, You Got It: A ‘Smokable Songbook’ from Snoop D-O-Double-G

Well, we have to say this is a little Friday boost as the one and only Snoop Dogg along with San Francisco shop Pereira & O’Dell have collaborated on a project to commemorate his greatest moments…and of course, rolling papers are included. Here, the Doggfather offers an introduction to Rolling Words, which is essentially a smokable songbook as the parties are calling it and promotes the hip-hop vet’s smoking rolling papers. The book, which we’ve been told is in “elite distribution” at the moment, is all made from hemp-related materials. So, basically, all you damn need is a match.

Those who are lucky enough to attend the modern-day Woodstock that is Coachella can sample the wares, which seems appropriate enough considering Snoop’s headlining the final night on April 22. Now, does anyone want to bust out Snoop’s verse on “Dre Day” with me? Credits after the jump..

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P&OD Welcomes New ACD

Meet Aricio Fortes, Pereira & O’Dell’s “newest Brazilian” as the agency puts it. Fortes is joining up with the San Francisco shop as an ACD and is the first international employee to move to the US from Grupo ABC de Comunicação, which owns a majority stake in P&O’D. The new hire arrives from DM9/DDB Brazil, where he spent the last six years and was part of the team that won Agency of the Year honors at Cannes in 2009 (the same year said agency caused plenty of controversy). Prior to that, Fortes had stints at Y&R and Publicis Brazil and worked on a project basis for agencies including W+K London.