We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

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-Speaking of Deutsch LA today, the agency wants to know what title is weird enough to win out in SXSW’s “Panel Picker.” link

-DDB Sydney nabbed a couple of creative duos from Ogilvy Sydney, including those who worked on the “Share a Coke” campaign. link

-CP+B promoted promoted 13-year vet Aymi Beltramo and GSD&M alum Aaron Kovan to executive integrated producers. Beltramo will be based in the agency’s L.A. office while Kovan will work out of the Boulder HQ.

-Here’s how Ignited played a part in this year’s Comic-Con. link

-According to one guy, Facebook will win the “advertising battle of the future.” link

-So, why did guitar brand Fender cancel its IPO? link

-The consumer brand division of L.A.-based mOcean is behind this new “Shark Week” promo for Discovery (above).

-We’re a little burnt on the ad ripoff cases, but here’s one more for the pyre. link

Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.

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