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Posts Tagged ‘Bar Rafaeli’

Tuesday Morning Stir

-Google launches Apps for Business Dogs (above)

-This Israeli boxer briefs ad was banned before 10 PM for showing too much puppet/Bar Rafaeli sex. link

-The world’s first ever GIF-only agency. link

-Introducing, The Awardees, “the first award show for awards.” link

-Richard Alderson’s 333 Recording opens in TriBeCa. link

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GoDaddy Finally Moves Away from Douchebag Ads with ‘TMI’

About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we’d see the end of the “GoDaddy Girls” gimmick, or even the beginning of a more nuanced campaign. Instead, during this year’s Super Bowl, GoDaddy offered us Bar Rafaeli (“sexy”) making out with a red-faced man named Walter (“smart”). Danica Patrick narrated and did her best not to look embarrassed. Our op-ed contributor at the time, WWD&S co-head Harry Woods, may have captured the most accurate reaction: “The whole ugly thing once again sent us reaching for a wing bone, nacho or beer bottle cap to dig our eyes out.”

Thankfully no eyeball gouging is necessary with GoDaddy’s latest spot. In it, a Ron Weasley-esque man is introduced to the GoDaddy team. His name and its closest iterations are already taken by his colleagues, so the team tosses around other possibilities. Anyone who’s thought about buying a domain name is familiar with this brainstorming process, and Deutsch did well personifying it. The whole thing is off-kilter and amusing, and finally we see Danica Patrick in racing gear, not heels. She’s still hot.

Here’s hoping GoDaddy continues the curve away from their signature blunt, sensationalist spots.

Credits after the jump. [Ed: Welcome back, Ella]

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Friday Odds and Ends

-Crispin Porter + Bogusky hired R/GA alums Ben Smith and Becca Schepps as ACD and senior copywriter, respectively. Both new hires will based in the agency’s Boulder HQ.

-A couple of football-playing high-school chums reminisce about their final season in a new short film for Toyota Tundra from MMB Boston and director Malcolm Murray (above).

-Supermodel Bar Rafaeli will be joining up with Danica Patrick in GoDaddy’s upcoming, Deutsch NY-created Super Bowl spot dubbed “The Perfect Match.” link

-HTC CEO Peter Chou says his company didn’t market products “aggressively enough” last year and has vowed to step up innovation in 2013. link

-NYC-based digital agency Rokkan has launched a new travel tool for JetBlue dubbed “Getaways.” link

-Welcome back to Twitter, Kobe Bryant. link

-Megadeth main man Dave Mustaine is no fan of Men’s Wearhouse. link

-A Leo Burnett-created spot promoting a Samsung fridge of all things garnered top commercial of 2012 nods in a new AceMetrix survey. link

-Meanwhile, the makers of marketing software brand HubSpot have come out with their own list of the “10 most memorable marketing campaigns of 2012.” link