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Posts Tagged ‘Benzo Theodore’

Grey Unveils ‘Will It Or Won’t It’ for Nexcare

Grey has a new digital campaign for 3M Company brand Nexcare introducing unexpected product tester Nexcare Nana.

“Will It Or Won’t It” is a series of three 30-second videos that follow the fearless Nexcare Nana as she conducts extreme product tests displaying Nexcare’s ability to stay on and keep out dirt, water, and germs. In “Nana vs. Dirt,” the highlight of the series (featured above), a dump truck dumps a pile of dirt on Nana, who emerges to reveal that her Nexcare bandage is not only still on but also free of dirt. In the other spots, Nexcare Nana takes on a water hose and a dumpster. Each ends with a “No grandmas were hurt in the making of this video” disclaimer. The campaign also includes a “Tough as Nana” consumer engagement program celebrating the Nexcare Nana persona and allowing consumers to “nominate the special people in their lives that are as daring, tough and resilient as Nexcare Nana” for a chance to win “one of three trips inspired by Nexcare Nana’s pursuit of adventure including swimming with sharks, skydiving or a racecar driving experience.” Stick around for “Nana vs. Water” and credits following the jump. Read more

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Tuesday Odds and Ends


-Denver-based “health & happiness”-focused LRXD has been named lead digital agency for burger chain, Red Robin. Last we checked, Vitro still serves as AOR for the brand.

With the help of NFL all-pro Patrick Peterson and actor/comedian Rob Riggle, L.A.-based agency Zambezi has launched the first-ever TV campaign for 30-year-old sports retailer Eastbay (above).

-Director Benzo Theodore has joined L.A.-based prodco Bandito Brothers for commercial representation in the US.

-The 4A’s have appointed bazaarvoice Media VP Donnovan Andrews as chief advisor of digital media and innovation.

-The NY Supreme Court Appellate Division has ruled that Mayor Bloomberg’s ban soda ban is unconstitutional. link

-According to reports, JWT has been hit with a copyright lawsuit over a Cannes Lion-winning campaign for Banco Popular. link