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Posts Tagged ‘Bill Kolb’

Garcia, Commonwealth Part Ways (Updated)

commonwealth

We’ve received word that Joe Garcia, who’s been with Commonwealth for three years and has previously worked out of McCann Midwest, is no longer with the agency. Garcia served as president of Commonwealth, the IPG-owned, Chevy-focused, Detroit-based branch. Prior to his time at Commonwealth, Garcia spent over seven years at BBDO Detroit, where he last served as president. We’ll keep you posted if and when we hear more.

Update: And so the story goes, McCann has appointed Team Detroit alum Sharon Wacker as managing director, North America while promoting Kate MacNevin to executive director of global operations for Commonwealth. Bill Kolb, CEO of Commonwealth/McCann, says in a statement, Bill Kolb, chairman/CEO of Commonwealth//McCann, said, “We are excited to welcome Sharon. Her deep understanding of the North American auto marketplace makes her ideally suited to the task of building on our success with Chevrolet in North America Kate has an exceptionally effective record of helping to build and expand Chevy’s businesses and is a great judge of not only what builds a strong brand, but also what drives traffic into dealerships. In her expanded new global role she will be key to helping further develop the Chevrolet brand across the globe.”

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MRM, Singer Part Ways

Well, there are more changes on the MRM front to be had according to those in the know. Less than a week after undergoing various leadership shifts, including Bill Kolb‘s promotion as well as an alignment and changing of the guard in its West Coast operations, we’ve received confirmation from sources familiar with the matter confirm that Mark Singer and MRM have parted ways. Singer (pictured), who originally joined MRM in December 2008 as SVP/account director on the U.S. Army account, eventually moved up the ladder to serve as EVP/general manager at the agency’s New York hub.

From what we’ve been told by our sources, MRM worldwide president Michael McLaren will absorb Singer’s responsibilities for the time being, but there will be an eventual replacement for the latter exec (no timetable set yet, though). Prior to McCann/MRM, Singer spent nearly two years as SVP/senior partner at Ogilvy on American Express. Update: Sources add that Singer left June 3 after a long transition period” to go back into management consulting as a partner at Deloitte, where he had a previous five-year run as senior manager.

 

The Takeaway from the 2nd Annual MRM Contest: ‘I Am…Purple’


I don’t get Vine. I don’t get the appeal of six seconds worth of jump cuts and amateur shaky cam, when our mobile photography capabilities are so advanced. But, if Vine has any redeeming qualities, it’s unusual format does open the door for creative contests. Well, maybe more curious than creative, since how much can you really say with poor quality videos in six seconds? Nonetheless, MRM Worldwide just held its 2nd annual “I am MRM” contest where agency employees under 28 could produce a meaningful Vine and win a trip to Cannes.

The finalists, including winner Anna Chechetka, did get quite creative, incorporating text, art, sound effects, and stop-motion. You can watch all of the finalists’ videos here. My personal favorite, complete with fire-breathing dragon, comes from Yi Xiu Lim. It turns out that Chechetka, meanwhile, learned she had won in a personal call from MRM CEO, Bill Kolb. Before getting on the phone, Kolb — who was recently promoted to chairman/CEO of McCann Worldgroup’s GM account — looked at his secretary and in a grumbly old-man voice said, “What is this silly Vine business?” That last part is probably not true; I just made it up to project my Vine feelings on to someone else.

Here’s What Else is Going On with MRM

Yes, you may have already read/heard that MRM chief Bill Kolb has been promoted to chairman/CEO of parent McCann Worldgroup’s General Motors account. But alas, there are other things stirring as well within digital/direct-focused MRM, specifically in terms of certain West Coast operations. From what we’ve been told by sources familiar with the matter, MRM Salt Lake City and MRM San Francisco will be combined to create a new unit called MRM/West.

As a result, Lori Feld and Ted Tsandes will serve as managing director and executive creative director of MRM/West, respectively. From what we’ve been told by those on the Spy line, MRM SF managing director, Patricia Berns, and VP/project management Jim Ewing are no longer with the agency. MRM would not comment on either’s status, but we’ve received word that Jim Wayand, a Microsoft alum who was mentioned among those departed, still remains on board as SVP/global business lead. As for the new leadership team, Feld has spent 13 years within the McCann/MRM fold and Tsandes a decade in its creative department. Both have worked out of the SLC office.

Kolb Replaces Landsberg as CEO of MRM

There’s a leadership change afoot at MRM as Bill Kolb is taking over for Marc Landsberg as CEO of the agency. Kolb has spent quite some time within the McCann Worldgroup umbrella, serving as global president/COO of Momentum in the early aughts before moving on to assume the CFO/COO title at MRM. In 2007, Kolb was promoted to global president/COO at MRM. Landsberg, meanwhile, has spent the last year in a dual role as both CEO of MRM and president of corporate business development for McCann Worldgroup, but will now focus specifically on the latter’s corporate strategic development and acquisition initiatives.

The now-former CEO of MRM, who has served as global president of Arc Worldwide and led corporate strategy function at Leo Burnett during his ad career, offers a lengthy statement about the transition, saying, “Running MRM for the past year has been an amazing professional and personal highlight of my career. Rarely have I encountered such talent – driven, collaborative, wildly smart, and relentless. Working with Bill, I feel really proud of our progress this year against our 5-year plan – our renewed focus on clients, our vision, our new leadership team in the Americas, our financial progress, and our new business momentum – and am highly confident that under Bill’s leadership, the momentum will continue if not accelerate. I’m excited about working closely with Nick and the McCann Worldgroup leadership team to advance our strategic agenda.”