The spot features Griffin cast in a Western, but instead of riding a horse he improvises and rides in on a Kia Optima instead. Initially reluctant to the change, Griffin eventually convinces his director to go with the decision. All the while Griffin plays on the kind of goofy persona he’s displayed in the past, such as David&Goliath’s September effort for VIZIO. While fans of Griffin’s humor will find plenty to like, whether this translates to casual viewers will depend largely on how much they can get behind the ad’s premise. The best moment of the 60-second spot doesn’t come until the very end, with a throwaway line that throws extra light onto the ridiculousness of an NBA star in the American frontier. Read more
Posts Tagged ‘Blake Griffin’
W+K Amsterdam looked to Blake Griffin to celebrate the arrival of the new Nike Jordan collection to Foot Locker with a new ad entitled “Above Expectations.”
The 30-second spot, filmed in black and white by director Paul Hunter, addresses Griffin’s naysayers, who pigeonhole the Clippers star as “just a dunker.” Addressing those expectations right away, the voiceover advises viewers, “If you expect another Blake Griffin dunk compilation, change the channel,” before going on to commend the star on his rebound, passing and ball-handling skills. Thankfully, it doesn’t highlight Griffin’s slam poetry skills. “That’s the thing about expectations,” the spot concludes, “you can live up to them, or rise above them.” Playfully, the online version of the ad then advertises a link to “See the jump man dunk, man” which links to a video where Griffin concedes “Alright, you’ve come this far, I’ll give you just one.”
The spot is airing on broadcast in France and Italy, as well as online across Europe, where it is supported by digital and social initiatives.
“The Jordan brand has a long tradition of showing athletes in a unique light, so it was nice to show the world a whole other side to Blake Griffin,” said David Smith, Wieden+Kennedy Amsterdam creative director, in a press release. Read more
David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.
Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. Read more
David&Goliath, perhaps most well-known for their Blake Griffin and now Jack McBrayer-co-starring spots for Kia, have decided to celebrate the new year a little differently. Instead of focusing on empty resolutions and self-improvement, they’ve created a “post-holiday card” thanking friends, family, clients and colleagues, which they’ve dubbed “The Gratitude Wall.”
David&Goliath invited employees to “appreciate and thank those who have helped us get to where we are today” via posts to Instagram, then assembled the Instagram images on The Gratitude Wall webpage. It’s a nice, positive message that D&G designed to “look back on our combined challenges and successes and to look ahead with a sincere thank you to all involved.” We appreciate the shift from the normal New Year’s naval gazing, new diets and resolutions that will be broken before February rolls around towards gratitude and appreciation. Plus, D&G can refresh the page with new photos next November for an easy Thanksgiving card.
If you need some affirmation that not all is wrong with the world this gloomy, snow-covered Friday, head on over to The Gratitude Wall for something unabashedly and straightforwardly nice. How often do you get to see that?
Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.
“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.
That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more
-”Social change” firm Fenton has appointed Sandy Skees as West Coast managing director of its San Francisco and LA offices. Skees will be joined by Erin Hart, who is returning to Fenton as chief client officer.
-Advertising posterboys/L.A. Clippers stars Chris Paul and Blake Griffin veer from State Farm and Kia, respectively, for a minute to bring on some locker room hijinks in a new BBDO spot for Kids Foot Locker (above).
-GSW Worldwide/Fallon/Leo Burnett alum Tim McCort has joined Northlich as chief operating officer, marking the first time the Cincinnati-based agency has made such an appointment since 2007.
-Ad vet Eric Bonniot has joined Canana as partner/executive producer and will run the prodco’s new branded content division.
-The Global Awards, which honors “The World’s Best Healthcare & Wellness Advertising,” announced its 2013 award winners. link
-New Zealand took home the most awards (10) while Colenso BBDO nabbed Agency of the Year honors at the 2013 Digital Asia Festival. See full winners list here.
-In even more awards news, Dubai Lynx will be honoring Eddie Moutran, chairman/CEO of Memac Ogilvy Group MENA with the Advertising Person 2014 Award.
-WPP-owned digital shop Quisma has absorbed its Stockholm-based sibling Outrider, which focuses on search marketing. link
-Blake Griffin may be Kia’s main man, but Yokohama Tire Corporation is now the official tire of the NBA star’s team, the LA Clippers (above).
With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.
While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.
I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.
-Why do mobile banner ads “stink?” Here’s one opinion. link
-Leo Burnett Chicago will oversee network TV, cable TV, radio, digital, social media, out-of-home and print advertising for real estate brand, RE/Max.
-Organic and the National Park Foundation are celebrate via interactive the 50th Anniversary of the March on Washington and MLK’s iconic “I Have a Dream Speech.” link
-What the hell, Mickey D’s? “Mighty Wings” for real? link
BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.
The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.
NEXT PAGE >>