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Posts Tagged ‘Blake Huber’

Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign

Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).

For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.

Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.

In addition to television and social media, Pitch’s “Watch Like  A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Monday Odds and Ends

-Alex Bogusky shares more thoughts on COMMON (above). link

-In case you forgot, the CLIO Healthcare Awards call for entries closes on August 26. link

-Starbucks has 86′d the social media experiment known as Jonathan’s Card. link

-DDB/Euro alum Dan Bryant joined the Chicago office of post-production company Whitehouse as executive producer.

-The IAB is not a fan of ICANN’s new domain-naming plan. link

-Mazda announced that it’s the first UK brand to use contextual ad firm Vibrant’s “Ad Bar.” link

-Wunderman/Y&R Brands alum Fletcher Gensamer launched a direct marketing agency called Gensamer & Company. link

-The 2012 SXSW Panel Picker is officially underway. link

-Blake Huber returned to Brand New School to serve as flame artist/lead compositor for its East Coast studio.

Mitchum Keeps Bad Parents Cool

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

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