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Posts Tagged ‘Blase Theodore’

Jeah, Ryan Lochte Muscles Up for Nissan

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

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Here’s How to be Molested by a Flying Justin Bieber

Warning: This spot will either make your day, or it will completely ruin it. This is the kind of ad that will place near the top 5 of everyone’s “Worst Ads of 2011″ list. Hell, it could even make your list of the “Worst Ads of the Decade.” This is the kind of ad that the director (we’re still figuring out credits) either took very seriously while in production, or it took forever to shoot because the director couldn’t stop laughing. It’s simultaneously very creepy and very funny. How would you like this in your portfolio? Would you be overjoyed, or would you die with shame?

Lord knows 14-year-old girls aren’t insecure enough. Listen, little girl, just douse yourself in this perfume, and Justin Bieber will fly into your window to take you in his arms and steal your innocence. Seriously, what the hell? Is a full-length movie that features basically the same plot soon to follow? Justin Bieber’s “Someday” perfume for girls: Because “someday” actually means “right now.”

(h/t Christine)

Update: Despite what commenters are saying, KBS+P was NOT responsible for this spot. We’ve been told it’s from the HOWL Group.  Credits after the jump.

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Gerry Graf Encourages Moms to ‘Log Off’

While the Barton F. Graf 9000Work page still consists mostly of his past advertising glories, Gerry Graf is slowly getting down to developing some new projects including this effort called “The Log Off.” Graf served as creative director, copywriter and art director on this “viral” video, which features a cutesy tune and lip-synching children who just want some time with mommy, though she’s too busy social networking away on Facebook.

The clip leads to the website TheLogOff.org, which is a basic homepage hosted by web portal MomFilter that includes the copy below:

In a statement, Graf says, “I had this idea about promoting online moderation and shared it with [the viral’s director] Harold Einstein and this piece was born. When we were thinking, ‘Who is this for?’ the idea of using the mother as a central character resonated, and we tapped into our partner MomFilter.com through friends of Harold’s as the ideal way to reach that audience.”

Maybe now that Graf’s hired an old TBWA\Chiat\Day NY colleague, he hopefully won’t have to shoulder so much of the creative responsibility on the next project. Credits after the jump…

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Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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