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Posts Tagged ‘Bo Dietl’

Here’s CP+B’s Response to Arby’s Move

 

It took a couple of weeks, but the folks at Crispin Porter +Bogusky have finally responded to the move made last month by fast-food chain, Arby’s, to begin a new agency search. CP+B handled creative duties for Arby’s since early 2012. The chain, which previously worked with BBDO, awarded the MDC-owned, Boulder-based agency its business without a review. Here’s CP+B’s statement below:

“We are very proud of the work that we have done with Arby’s over the past year and a half. We came into the relationship without a review and respect their new management team’s desire to hold a formal review.  We truly appreciate being asked to participate in the initial review process, but at this point, are choosing not to move forward.  We remain great fans of the brand and look forward to seeing them achieve great success in the future.”

Perhaps CP+B’s most notable collaboration with Arby’s during their 18-month relationship was the Larry Charles-directed, Subway-baiting campaign starring former New York detective, Bo Dietl (long-form version above). No word yet, though, on who’s participating in the current Arby’s pitch. From what sources tell us, CP+B doesn’t anticipate cuts as a result of the parting of ways.

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CP+B, Arby’s Now Bust Subway’s Chops in Long-Form

We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.

The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA  who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.

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