-TDA_Boulder continues with more outdoor hijinks for FirstBank in a new campaign that emphasizes the word “free” while making folks wonder, “so, what’s the catch?” (above)

-Devin Brook has taken the helm as managing partner of Brand New School’s L.A. and New York studios.

-Apple is set to unveil the next iPhone on Sept. 10. link

-Vulture asks Breaking Bad‘s Bob Odenkirk to analyze actual lawyer ads. link

-Forgot to mention this on Friday, but if you haven’t heard, Y&R has been tapped as the first global agency of record for the Special Olympics, which will hold its World Summer Games in Los Angeles from July 25-August 2, 2015. Ad duties will be handled out of Y&R’s New York office.

What’s the deal, Samsung? What’s #TheNextBigThing? Why did you make it seem like you hired Bob Odenkirk, and why are you allowing Seth Rogan and Paul Rudd to lead a creative brainstorming session for your Super Bowl spot?

This Super Bowl teaser seems to be setting up another snarky, winking, “let’s talk about nothing” spot to follow up Samsung and 72andSunny’s last piece of pretentious guffawing. Yet, judging by the star talent Samsung has pulled together for this spot, I’m really, really hoping three of my favorite comedic actors don’t disappoint during “El Plato Supreme.”

Honestly, if the final spot is just Odenkirk improvising and talking about whatever he feels like with Rogan and Rudd sprinkling in witty commentary throughout, it would be almost impossible to screw this up. Hell, I get the feeling Odenkirk could read just about any script and make it funny, because the Mr. Show alum and current Breaking Bad actor has some of the best delivery in the game. Just, please, Samsung. Don’t let Franco anywhere near the final cut of the Super Bowl spot.