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Posts Tagged ‘Bob Winter’

Hey, Bob Winter Has Landed a New Gig as Well

Bob-Winter-headshot-720x405

Yes, word is out that Bob Winter, former Y&R (what was then Chicago) CCO who left for Crispin Porter + Bogusky in late 2012, has found a new gig at VSA Partners. Winter, who helped create the Bud Light “Real Men of Genius” campaign while at DDB and led wins on Dave & Buster’s and Famous Footwear during his stint at Y&R, will now take on the role of partner/executive creative director at VSA, which houses offices in its homebase of Chicago as well as Detroit and NYC.

In a statement, said agency’s CEO, Dana Arnett, says, “The addition of this world-class marketing talent just continues to advance VSA’s legacy of designing powerful, human-centered experiences across channels that are realized to the highest creative and strategic standards. When those dots are effectively connected, clients and consumers always benefit.”

As mentioned before, during his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

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Wednesday Odds and Ends

So, what is Barbarian Group co-founder Benjamin Palmer‘s creative process like? link

-Biz dev consultant Michael Gass talks about how agencies should play consultant for new business efforts. link

-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link

-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.

-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link

-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).

-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link

-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.

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Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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CP+B, Best Buy ‘Tech-Fit’ Students with Windows 8 Gadgetry

And now, for something, er, lighter. These back-to-school posts almost make me wistful for the days when a new pencil case was the joy of my September. But as I have grown, so has the sophistication of academic shopping. To keep with the times, Best Buy is branding themselves America’s go-to “Techfitter” of the season.

To show that they’ll equip students with not only the best technology, but the right technology for their pursuits, CP+B and Best Buy found real students and surprised them with personalized Best Buys, “tech-fitted” to their academic interests in a pair of new Paul Hunter-directed spots. Greg, Aerospace Engineering Major, gets a semi truck parked in front of his house. It opens, and he’s presented with the planetary system, plus a launchable rocket (sadly not available at a Best Buy near you). Lidia, a Marine Biology major, gets an underwater tech experience complete with dolphins and jellyfish. Both personalized surprise scenarios are scattered with Windows 8 laptops and tablets.

Additional spots will air later this month, and my guess is the lucky students will not include an English or PoliSci major, because those experiences would involve sheafs of paper and alcohol. Let’s expect an aspiring architect and an ambitious pre-med; they provide ideal landscapes for Best Buy’s eager urban tech-fitter to make a difference. Credits after the jump.

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JWT ATL Alum Wettstein One of Handful to Join CP+B Miami

It’s been a few months since we’ve heard the name Tim Wettstein, who last we recall spent approximately a year as senior partner/group creative director on Scana, Jiffy Lube and Xbox among others at JWT Atlanta. Well, the senior creative didn’t have to travel too far to take on a new gig as Wettstein (pictured) has now assumed a CD role at CP+B Miami, which appears to be ramping up its creative staff currently led by ECD, Bob Winter.

Joining Wettstein as a creative director at CP+B Miami is Kostas Karanikolas, who spent the last year as digital CD at BBDO New York, where worked on Gillette among other accounts. Along with the new CDs, MDC-owned CP+B has added associate creative directors Rick Abbott and Matt Orser, formerly of RP& and RPA, respectively, in its South Florida office, as well as art director Eli Perez de Gracia, and copywriter, Elena Romeu.

 

Wednesday Odds and Ends

-Big Fuel, which is now aligned with Starcom MediaVest Group, has appointed GlobalHue/Initiative alum Rob FitzGerald (that’s how it’s really spelled) as managing director, head of network services.

-Sheeit, we slept on this yesterday when we probably shouldn’t have, but it’s surely worth mentioning this KISS parody from CP+B ECD Bob Winter (former CCO at Y&R Chicago who joined CP+B Miami last fall) and Anonymous Content (above).

-Coca-Cola and W+K Portland have teamed up for a digital campaign in which 61 (!) URLs  featuring complete miscellany bring “The AHH Effect” to life. link

-Speaking of digital campaigns, BBDO Proximity Dusseldorf has launched the “Hungry-Me” generator for Snickers. link

-Did you know that 90 percent of Domino’s franchise owners started out as either deliverymen or entry-level workers at the pizza chain? link

-Cast members from Mad Men along with show creator Matthew Weiner chatted with Brian Williams at the Paley Center for Media in NYC. Here’s a recap.

-We first received tips about this last week (including this one verbatim on April 19: “Sergio Zyman has awarded the JC Penney business to Y&R in a pitch against BBDO, Mother and Publicis”), so we inquired. But since “exclusives” still apparently exist in this absurd ad world, AdAge has reported that Y&R has indeed nabbed JC Penney biz. Que sera sera. link

Aha, So Bob Winter is Headed to CP+B

Well, it didn’t take Bob Winter long to find a new gig, as the former Y&R Chicago CCO, who was replaced this week by Bill Cimino, is headed to sunnier climates and taking the creative lead at CP+B’s Miami office. As we mentioned earlier this morning, the Y&R camp would not comment on the matter as Winter’s new role was yet to be made official, but as you have already heard, the man behind Bud Light’s “Real Men of Genius” campaign while at DDB will take on the role of executive creative director at CP+B.

As you’d expect, Winter glows about his new gig and employer in a statement, saying, “Everyone should go where they believe they can surprise themselves with what they can do.The folks at CP+B have always had an ‘anything’s possible, and even that stuff you haven’t thought of yet—that’s possible too’ kind of mentality. It’s a little crazy and kind of scary sometimes, but when it works, it’s magic. This is a terrific chance to help make some of the most provocative work in the world, in the office that started it all for CP+B, and we’re going to have a lot of fun making some unbelievable stuff.” The Miami office of Crispin has been without a true creative head for a few months following the departure of Ari Merkin, who left the agency along with Dave Rolfe back in February (the former took a consulting gig for a short while at parent company MDC while the latter headed to BBDO NY).

Winter served as CCO at Y&R Chicago for nearly two years, helping the agency pick up the Dave & Buster’s and Famous Footwear accounts along the way. Now at CP+B, he will lead creative on Arby’s and Kraft among others in the portfolio. During his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

Wednesday Morning Stir

-SMG Dynamic Markets president Iain Jacob and Team Creatif CEO Sylvia Vitale Rotta will head up the Media and Design juries, respectively, for next year’s Dubai Lynx festival, which will take place March 10-13.

-Following Nike’s decision to drop Lance Armstrong, Deadspin’s Drew Magary offers his always colorful, entertaining take on matters. link

-Framestore has welcomed Marc Smith as senior design director at its New York office.

-DDB Chicago alum Bill Cimino has taken over for Bob Winter as CCO of Y&R Chicago. Y&R would not comment on Winter’s next destination as it’s not official yet.

-While we’re on the Windy City tip, might as well let you know that Energy BBDO/Xi opened up a one-week-only pop-up store in Wicker Park to promote the “Unboxed” exhibit at the Children’s Museum. link

Hotels.com Gets Animated Yet Again, Plays ‘Matchmaker’

Though Y&R Chicago took it back to “real-life” for a recent Hotels.com spot filmed during the Running of the Bulls (which a commenter that goes by Bob Winter assured us the agency’s creative team thought up before I suggested it last year), the brand is yet again employing whimsical animation for this above spot, “Matchmaking.”

In it, we find our large-headed protagonist walking through a mystical hotel where each room is themed, kind of like that hourly rate motel from Blue Valentine but decidedly less sleazy. Set to a big band track from late vocalist, actor and comedian Jimmy Durante (aka “Schnozzola”), the animation team from Cannes-winning prodco Nexus had their hands full creating a sprawling hotel that hides a different world behind each door.

So, readers, how do you like your Hotels.com spots? Do you like them cute and animated, or X-treme and death-defying?

Hotels.com Takes Our Advice, Actually Books Hotel During Running of the Bulls

All the way back in September of last year, we posted a Hotels.com spot from Y&R Chicago that featured a skydiver using the brand’s mobile app to book a hotel while in free-fall.

In my post, I suggested that should Hotels.com continue their totally X-treme campaign, they should show someone booking a hotel while engaged in Spain’s infamous Running of the Bulls. And, hey, look at that. They actually did that thing that I told them to do.

So, Y&R Chicago, I ask you: Where’s my money? To the rest of you, now you know that when your creative team has run out of ideas, look to AgencySpy for all of your digital marketing needs. Advertising: It really is that easy.

But seriously, Bob Winter, where’s my money? I know where you work.

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