TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Brett Alexander’

Comcast Channels the Everly Brothers in New Spot

From the Martin Agency and Tool director Geordie Stephens comes a new TV spot for Comcast inspired by the Everly Brothers’ much beloved 1958 hit, “All I Have to Do is Dream.” In “Stream, Stream, Stream,” TV-addicted men and women hum the chorus for “All I Have to Do is Dream,” replacing the word “dream” for “stream” to emphasize Comcast’s new Streampix service (see what they did there?). It’s a nice video depiction of this 2009 article from The Onion.

Outside of the Martin Agency’s work, those looking for a slightly more “original” musical ode to Comcast can bump the new viral hip-hop track “Ridin Around and Fixin It,” a lyrical tribute to the day-to-day duties of a Comcast cable repair person. And, if you prefer something a bit more down-tempo and sensual, there’s always the slow jam “I Can Fix Your Cable” for those late-night candle-lit grind sessions. Music video below and credits after the jump.

Read more

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!

Martin Puts Dragee in Harm’s Way Again in New Mentos Short

That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even though he’s always a glutton for punishment, attempts to cross a busy street in Cape Town, South Africa after swallowing some of those minty pills. With positivity in mind and straight man Rick once again by his side, Dragee barely makes it a few steps before fate and a host of vehicles intervene, turning our protagonist into a jaywalking rag doll.

In Dragee’s mind,  it seems nothing is impossible, though unlike Boston Celtics star Kevin Garnett, the former’s never made it to the promised land in this social media-driven campaign, which once again leads to the Mentos Facebook page. Credits after the jump.

Read more

Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance

After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker.

Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star in this spot (fueled with the spirit of optimism), maintains a fresh take on life even after a sword courses through his body, spewing blood everywhere while attempting to avoid a swordsman’s blade blindfolded. Though unsuccessful, he remains ever positive, ever committed to his charge, especially in front of his protege, Rick.

Keith Cartwright, SVP/group creative director at The Martin Agency says in a statement, “When Mentos approached us, we jumped at the opportunity to create a comprehensive social/digital U.S.-based campaign for a global brand. The chance to build this campaign solely on Facebook offered creative challenges and opportunities. In the end, we’re incredibly proud of the work and what we were able to accomplish in this space.”

Should the brand have just stuck to relying on its “fresh maker” tag instead? You can be the judge of that. Credits after the jump…

Read more