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Posts Tagged ‘Bryan Newman’

The Martin Agency Asks Salt-N-Pepa to Spice Up Geico

The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico.

The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Next we see the pair in an elevator (with Spinderella in the background), a Lamaze class, and at a football practice while performing the song. “If you’re salt and pepper, you tell people to push it. It’s what you do,” says a voiceover, in the campaign’s familiar formula. “If you want to save 15 percent or more on car insurance, you switch to Geico. It’s what you do.” The Martin Agency then manages to slip in a quick gag after the tagline.

The campaign, whose tagline feels like a response to Esurance’s “Insurance for the modern world” (with that company directly taking on Geico’s “15 percent or more “selling point in its advertising), seems like its running out of steam as its joke runs a bit thin, so bringing in an act nostalgic viewers will be pleased to see make sense. And Salt-N-Pepa’s presence certainly makes the ad more memorable, even if it can’t quite save the tired premise.  Read more

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Copywriting: Creative Ad Writing

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Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports

Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15.

The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump. Read more

Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

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‘The Replacer’ Returns, with JB Smoove in Tow, in New ‘Black Ops II’ Clip

Nearly three months after 72andSunny introduced us to “The Replacer”–aka Fargo baddie Peter Stormare–in its campaign for Activision’s Call of Duty: Black Ops II – Revolution trailer, the agency has brought back the character, now with sidekick JB Smoove in tow, for its Black Ops II – Uprising promo. Jesus, how many entries are in this franchise? Anyhow, the newly formed dynamic duo embarks on several replacing adventures from serving as weatherman to fixing cable, with Stormare being his usual, somewhat menacing self and Smoove giving us the fast-talking delivery that we first came to know and love in Curb Your Enthusiasm. 

We’re not sure what the budget is here, but as the Black Ops franchise expands, so do seem the timeframe and scope of the clips promoting it. But, if you have the patience for it (it is lunchtime on the East Coast, after all), don’t let us stop you from taking in this slightly entertaining, slightly grating clip. Credits after the jump.

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