John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Rudy Adler, who you might remember from his days as a copywriter at W+K Portland (where he last helped create the Levi’s “Go Forth” campaign), has launched a follow-up to his rather interesting labor of love, “1,000 Memories.” The sentimentality remains, though Adler and a crew of his old W+K collaborators are now moving from online to mobile with the launch of “Shoebox,” which turns your smartphone into a social photo scanner that lets you scan traditional photos and share them with your loved ones, strangers at a bar, or whomever you please.

Adler tells us, “There are trillions of photos out there, waiting to be shared with friends and family, but getting them online has traditionally been difficult and time-consuming. By putting a scanner in people’s pockets, we hope to change that and make it incredibly easy and social for people to digitize and share artifacts from their pasts.” Check out of the video above that explains things and download the app here if you so choose. Credits after the jump.

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