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Posts Tagged ‘Carter Murray’

Thursday Morning Stir

-FCB CEO Carter Murray talks about what’s important for the advertising world next year (video above).

-Havas CEO Yannick Bollore says “algorithm will never replace the creative director.”

-The Drum lists top talks for Thursday at Advertising Week.

-McCann New York CEO Chris McDonald has trouble not saying “data” at Advertising Week panel.

-Digiday presents Advertising Week by the numbers.

-Pampers teamed up with video app Magistro to get parents to share their children’s moments.

-What makes Ello different than other social media challengers?

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Copywriting: Creative Ad Writing

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Kofi Amoo-Gottfried Named FCB Garfinkel’s Chief Strategic Officer

Kofi 2014“Brand builder, leader and consummate strategic thinker” Kofi Amoo-Gottfried joins FCB Garfinkel today as chief strategic officer, replacing Sara Bamber. He will work in tandem with chief executive officer Lee Garfinkel.

Amoo-Gottfried joins FCB Garfinkel from Bacardi Rums, where he worked as a global communications director out of London. The Ghana native “created and launched the first majority-owned network agency on the African continent” while working as a managing director at Publicis West Africa. He began his career at Leo Burnett Chicago as an account supervisor and communications manager, where he worked alongside current FCB Worldwide CEO Carter Murray. The team later reunited while at Publicis. Amoo-Gottfried cited Murray as a key motivator for joining the agency. “I have a lot of faith in his ability to turn places around, to inspire and motivate,” Amoo-Gottfried said. “We are very similar. I, too, am all about creating a culture that brings people together to focus on creating incredible work, and having fun doing it.”

Amoo-Gottfried also worked as a senior strategic planner at Wieden+Kennedy, where he crafted the strategy for Nike’s global Beijing Olympics campaign. In January, he was named to Ad Age‘s “40 Under 40″ list of young marketing stars. Lee Garfinkel says Amoo-Gottfried “doesn’t know where planning ends and creative begins, and that’s a formula for success.”

Tuesday Morning Stir

-Didier Tovel will take the reins at new Toronto-based audio production studio, SNDWRX, which has released the audio reel above. link

-London-based shop Space has created permanent branded areas in select local bars to promote Heineken-owned premium beer brand, Sol. link

-The Ad Council has elected 16 new members to its board of directors including Havas global president Andrew Benett, Draftfcb global CEO Carter Murray, Lowe Campbell Ewald chief exec Jim Palmer and DigitasLBi North America chief, Tony Weisman.

-Former Saatchi & Saatchi L.A. comms director Samantha Johnson has been appointed as agency-wide media director at TDA_Boulder.

-Cleveland-based agency Marcus Thomas has launched the first-ever mobile advertising for Sherwin-Wlliams Paint and Sundries brand Dutch Boy Group in the form of a music-to-color matching app dubbed the PaintList. link

-Bi-coastal production company Moxie Pictures has signed director Phillip Van (who most recently helmed the interactive “Deja View” effort for Infiniti) to its roster for global commercial representation.

Shumaker Assumes CMO Post at Draftfcb…And Yes, There’s a Memo

shumakerFormer Publicis USA chief marketing officer Chris Shumaker has now assumed the same title at Draftfcb, taking on CMO duties for North America. This actually marks the second tour of duty at DFCB for Shumaker, who served as global CMO at what was FCB prior to the merger in 2006.

During his career, Shumaker also spent nearly a decade at the Martin Agency, serving as SVP/director of development and working with a client roster ranging from UPS to Quizno’s. And yes, we’ve obtained a memo from sources that was sent from DFCB global CEO Carter Murray to staff regarding Shumaker’s arrival. This marks Murray’s second major hire following that of global chief strategy officer Nigel Jones and EVP/strategic planning Vita Harris earlier this month. Anyhow, see note regarding Shumaker below and after the jump.

“Date 26 September 2013

From Carter Murray

To Everyone at Draftfcb North America

Re Welcoming Chris Shumaker

I wanted first to thank everyone I have met in my first two weeks for the incredibly warm welcome to the company. It has been very humbling and inspiring.

This note is to share more news that I think is a step forward for all of us. Chris Shumaker is joining our team as our Chief Marketing Officer for North America, a new role at our agency.

Read more

Yep, Grey Adds More GCDs to Fold, This Time a Cannes Gold-Winning Pair

While we await the next Carter Murray memo to Draftfcb staff, Grey makes a comeback with yet another pair of additions to the group creative director position. The New York office of the latter WPP agency has now welcomed  Nick Pringle and Steve Wakelam as GCDs. The Cannes Gold Lion-winning duo hail from DDB Sydney, where they were creative directors on Volkswagen. Anyhow, Tor yet again has word on the new arrivals.

“I am psyched to say they are now GCDs at Grey, running the Febreze, Ally and P&G Global Corporate accounts.

Friends for the past 15 years, Nick (left/bald) and Steve (right/hair) have worked together, moved countries together and had a baby together. Well, Nick and his wife had the baby, Steve was nearby with hot towels. As for their advertising careers, they have taken a less than traditional route. In fact they both started out as account guys, decided they wanted to make stuff, moved into creative and spent 8 years in various London agencies including Leo Burnett, BBH and CHI. They then packed up and headed to Australia, where they spent five years as the hottest team Down Under, running accounts like Volkswagen, Virgin, Wrigley, Levi’s, McDonald’s and Boag’s Draught. It was in Australia that they developed a powerful integrated approach to building brands through all things digital, mobile and experiential as well as film and print. Next it was on to NYC, where they spent the past 6 months as GCDs helping start up and launch Goodby Silverstein’s office here in the city.

Nick is a wheeler-dealer urban art collector, an averagely good swimmer and has recently taken up woodworking. He grew up in Kent, England. His first introduction to the business was packing 20,000 copies of ‘Ogilvy on Advertising’ in a factory in Maidstone. After walking out with a copy concealed in his pants, he decided to get a job as an account man in London. His time as an account guy at DMB&B ended after three years when he moved into the creative department. For all of 2012 Nick was ranked the number 2 creative in Australia. I think this means they actually rank their creatives in Australia, which is weird. But hey, if you’re gonna be ranked, being number 2 in the entire country ain’t bad.

Steve was once the drummer in a band that got to number 175 in the UK charts (selling 72 singles), has been halfway through writing a book for 5 years now, and has a fetish for watches. He grew up in Marlow, England. After a short and unremarkable stint as an account manager, he switched to being a creative. Always a keen writer, he ignored his passion and became an art director instead. The rest, as they say, is history. He’s since picked up every award known to man, and for all of 2012 Steve was ranked Australia’s number 1 creative. This, I’m sure, pisses off Nick to no end.

These guys have helped build smart brands through all medias, while cleaning up in all the major award shows including Grand Prix at the CLIOS, Grand Prix at the Spikes, four yellow pencils at D&AD, and three golds at One Show to add to their five golds at Cannes. And that’s just in the last few years.

I strongly suggest you check out their work at, then come say hello to our new team.

But wait, don’t say ‘hello.’ They’re English and kind of Australian. So say something like ‘Good day, matey!’ or ‘Cheerio,’ which Wikipedia says is considered friendly and more informal.



Apparently, Draftfcb is Becoming Our New Grey

And here we go again, party people. In case you missed the Campaign report this morning, Nigel Jones, who has served as group chairman/chief exec of Publicis UK for the past five years, is the latest to join up with Carter Murray and crew at Draftfcb, where he will assume a global strategy role. And wouldn’t you know it, we’ve obtained another memo sent from DFCB’s global CEO to staff regarding Jones’s arrival as well as the appointment of another. Take heed of this latest opus, dubbed “Planning for Success,” below and after the jump.

 ”I am writing this a little sooner than planned because, unfortunately, the news below has leaked in the U.K. press today. I thought it important to update you immediately on a great addition to our team.

I am sure we all believe that best-in-class strategy and planning are essential for our success looking forward. In welcoming our new global Chief Strategy Officer Nigel Jones to the team, I believe our global planning capabilities – which are strong in some markets but need to be more consistent in several others – will make a significant leap forward.

Nigel is one of the smartest people with whom I have ever worked – and in the strategy and planning arena, he is an absolute standout with a humbling track record. He is a quite exceptional, curious, thoughtful and determined person, one who always brings some unique perspective to any conversation. I know that he is going to make an immediate impact on our clients and our culture here.


So you can understand him better, I would like to share a few things that show the many dimensions of Nigel Jones:

  • Nigel was a semi-professional chess player through his time at Oxford University. He only gave it up when he realised that he would never quite make it to becoming a grand master. He will bring this same intelligent, thought-through approach to any business and brand problem that clients bring to us.
  • Nigel ran BMP DDB’s Planning capability during the period when that agency helped redefine brand planning for our industry. To give some perspective to the quality of his department back then, several top CSOs in the U.S. and Europe today worked with and for Nigel.
  • During his time in charge of Planning, BMP DDB was Campaign magazine’s “Agency of the Year” three times; it won four times as many IPA Effectiveness Awards as any other agency; it pioneered the introduction of econometrics and the numerical measurement of advertising effectiveness; and it introduced an observational research function – using state-of-the-art digital video techniques to record and then analyse actual consumer behaviour (as opposed to attitudes and claimed behaviour).
  • Nigel started a music blog called “A barrel of nails.” This site now has a cult following worldwide and Nigel has become a regular on festival stages at the invitation of avid fans.  (Please do not pester him for tickets – I got there first.) We often talk of the importance of music for brands and creative work, and now we have another aficionado in our midst.

Nigel’s full bio will be on our website soon, where you will also see that over his career he has had an absurdly strong new business track record, and extensive management experience as the CEO of three different agencies. Nigel briefly ran Draftfcb in the U.K. before being poached by Publicis, so he is actually a returning member of the Draftfcb team.

I hope that many of you have a chance to welcome Nigel in person soon. I feel very fortunate to have him as one of my key partners on the global leadership team moving forward.We are also fortunate to have another well-respected and talented agency veteran like Vita Harris taking on a new role at the agency. As EVP, Strategic Planning, she will work on key global initiatives spanning research and planning to get to better, more insightful work, reporting into Nigel.

Vita has made significant contributions to our global network, especially in recent years. She is not just respected for her great thinking and the results she produces but also, as I have heard from many sources, because of her passion for our business and her integrity that run deep. Whilst remaining a key partner on our global leadership team, Vita and I are also exploring an exciting new initiative that would take advantage of her many talents…but we will save that news for another note!

Best as ever,


Here’s Your Carter Murray Memo Regarding Latest DFCB News

You might’ve heard this yesterday, but here’s the verbatim memo from now-official Draftfcb global CEO, Carter Murray, regarding staff. You might have read about Elyssa Phillips‘s appointment as global creative manager, but there’s also Jonathan Harries. From what we’ve been told by sources in the know, Harries until recently had been planning to leave the agency at the end of this year. As part of that transition, we’ve been told that Harries, despite being named executive advisor, global creative back in Oct. 2011 at DFCB, was still parting ways. Well, now what we’ve got some clarification on the exec, who, among other things, is consulting on Mondelez at Draftfcb and is behind the agency nabbing the Beiersdorf account, eventually running it globally after it was consolidated with Draftfcb following the pitch against TBWA at the end of 2010. Here you go from the Murray himself:

“To Everyone at Draftfcb
Re Two Great People

One of the enjoyable parts of this job is recognizing great people. This note is about two individuals who have worked incredibly hard at this agency for many years and whom I have asked to take on more responsibility on behalf of all of us.

I do not know how to work without a strong creative partner and, more importantly, I do not believe that this agency should operate for one day without a Global Chief Creative Officer. In Jonathan Harries we have someone who can do this role flawlessly: someone who respects, attracts and motivates great talent. Jonathan is also someone whom many clients have expressed great respect for over his career.

In my early conversations with Jonathan, his passion for this company and his care for our people and our clients run deep. I have found that we also have similar points of view on great work, and on the importance for us to get this consistently out the door in every office.

Looking forward, Jonathan will lead the charge, with my full partnership and support, to make sure that we have an unfair share of creative talent, that we are unwavering in making certain that we never rest in getting the best creative solutions in front of our clients, and that we apply our creativity more effectively to build our client base further.

The other person that I have asked to step into a larger role is Elyssa Phillips.

Elyssa is someone who has worked tirelessly at FCB and later Draftfcb for 20+ years.  Most recently she has managed to help build the creative network in the company.  Awards are not everything, but they are a good measure of progress, and if you speak to anyone in our creative community, you will hear that she has been a pivotal part of the agency doubling its performance in Cannes for the last three years.

Since meeting Elyssa, she has always spoken of and put others before herself. She has demonstrated the hardest thing in a global role – to make a difference through earned respect and persuasion, not through force of title.

Elyssa knows and loves this agency and, together with her very broad skill set, is a huge asset for us. So I have asked her to become our Chief of Staff.

Elyssa will be a sounding board for me on key decisions and also a driving force to make sure that I and the global leadership team are as effective as possible in our jobs. She will also remain in her role to help make sure that we are relentless in constantly wanting to improve our creative product and in managing our network’s creative community.

There is a lot to do in the coming months and I believe that having these two people in these roles will make us a stronger and better place. If you have a moment, I hope you will have a chance to congratulate them.

Best as always,


And Now, a Message from Carter Murray to Draftfcb Staff

It took six months, but from what we gather from the memo just sent to us below, Carter Murray has finally assumed the CEO post at Draftfcb Worldwide. Murray was announced as global CEO of the IPG-owned network back in March, taking over for Laurence Boschetto. Previously, Murray served as Y&R North America president/CEO. Anyhow, you can read Murray’s seemingly heartfelt intro to staff at DFCB. Guess you can call it a rallying cry of sorts for an agency that has retained its Kmart business and picked up ad duties for Aramark in the past month. Read on.

“If you are reading this, you are one of the 8,000-plus Draftfcb team that gets up every morning and goes to work to try to make a difference for your clients and this agency.

Today is my first day on the job as the new CEO. To say I am thrilled to finally be here, and cannot wait to get started, would be an understatement.

I thought in this first note I would share some thoughts on what I believe I need to do to help our clients and all of us move forward, including some specifics on what you will see from me over the coming months. I apologize for its length, but after a six-month wait I thought I owed you a detailed first note.

I need to make sure that the most talented people in our industry work at or want to work at Draftfcb, and do all I can to make sure that most of us – most mornings – love coming to work.

Read more

Y&R Division SicolaMartin Rebrands as Y&R Austin

And thus, the Matt Anthony era at Y&R begins. In what we’ve been told is his first major announcement since taking over for Carter Murray at said agency as North American president/CEO earlier this year, Anthony has announced that Y&R’s Austin-based SicolaMartin will now be known as Y&R Austin. As a result, Y&R’s North American network now spans five markets, which also includes likes of Y&R Midwest, West  sorry, California and New York.

In a statement, Anthony, who joined Y&R after spending nearly two decades at WPP sibling VML, which he was a founding partner of, says, “We are excited to make this formal integration of the Austin agency to our North America network. The truth is we have worked alongside SicolaMartin as partners within Y&R for many years.  While the transition will be seamless and easy, its impact will be powerful.  Y&R Austin has a great offering, fully integrated capabilities, and a strong culture. Their clients will benefit from access to our talent and resources.  But it is also clear that Y&R clients in other markets will benefit from their expertise and experience.”

We’ve been told that the 28-year-old shop formerly known as SicolaMartin, which has shared clients with its parent including Dell and SanDisk since joining as a subsidiary in 2001, will house a staff of approximately 50. Cherie Cox, who has been with SicolaMartin for 20 years and most currently serves as its CEO, will keep the same title at Y&R Austin.

The Search is Over: Draftfcb Finds New Global CEO in Carter Murray

As you may have heard by now, Draftfcb has perhaps made George Parker‘s day by finding a replacement for Laurence Boschetto in Carter Murray, a 38-year-old Brit who will now take over as CEO of Draftfcb Worldwide. Murray (pictured), who remains based in NYC, joins DFCB after spending a year-plus as president/CEO of Y&R North America. During his career, the rather young exec spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency’s executive committee.

Now, with a little weight off his shoulders perhaps, Michael Roth, chairman/CEO of Draftfcb parent company, IPG, says of his new hire,”We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”

As for Boschetto, who spent four years at the helm at Draftfcb and will stay on through a transitional period and then serve as a senior advisor to IPG, Roth adds, “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”

Though the transition is now underway, Murray’s official start state is still to be determined. Meanwhile, Y&R didn’t wait long to fill the void, having welcomed former VML CEO Matt Anthony as its new North American chief exec. AdAge has the full-court press on all things Murray and his arrival at Draftfcb. Read on.