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Posts Tagged ‘Chris Beresford-Hill’

BBDO and Foot Locker Bravely Defend Against Sports Cliches

BBDO New York and Foot Locker continue their extended winning streak with this just-released spot in which Oklahoma City point guard Russell Westbrook promotes the client’s new Air Jordan line:

We like that the spot plays on multiple sportswear ad tropes as well as the mistaken but long-held belief that the right pair of sneakers can actually make one better at basketball (which has always been the not-so-secret selling point behind the Air Jordan line and all other celebrity-sponsored shoes).

The Spike Lee cameo is a nice touch as well.

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Foot Locker and BBDO Share Your Favorite Sports Jokes

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

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BBDO and Foot Locker Predict John Wall’s Entire Career

The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:

Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?

We would definitely watch that local car dealership commercial more than once, though.

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BBDO NY Pits Harden Against the Internet in Game of Horse for Foot Locker

BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.

It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out. Read more

Landon Donovan Forgets Everything in New BBDO Foot Locker Spot

The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.

In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.

The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.

Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…

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BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.

This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump.  Read more

Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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