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Posts Tagged ‘Chris Paul’

Tuesday Odds and Ends

-”Social change” firm Fenton has appointed Sandy Skees as West Coast managing director of its San Francisco and LA offices. Skees will be joined by Erin Hart, who is returning to Fenton as chief client officer.

-Advertising posterboys/L.A. Clippers stars Chris Paul and Blake Griffin veer from State Farm and Kia, respectively, for a minute to bring on some locker room hijinks in a new BBDO spot for Kids Foot Locker (above).

-GSW Worldwide/Fallon/Leo Burnett alum Tim McCort has joined Northlich as chief operating officer, marking the first time the Cincinnati-based agency has made such an appointment since 2007.

-Former Team Detroit VP/associate digital media director Raj Gill has joined “cross channel digital advertising” firm Adconion Direct as VP of automotive. link

-Brooklyn-based design agency HUSH has added producer Leonard Shek and designer Ross McCampbell as full-time staffers. link

-Ogilvy worldwide CCO Tham Khai Mang talks about the art of “telling stories.” link

 

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Blake Griffin Might Be a Product-Endorsing Robot

BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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Chris Paul Finally Sits Down with Long Lost Brother, Cliff Paul

On Monday night, Los Angeles Clippers point guard Chris Paul hit a 15-foot bank shot as time expired to put his team up 2-0 over the Memphis Grizzlies in the first round of the NBA playoffs. You should have seen it—it was really cool.

You know what’s even cooler? The fact that Chris Paul finally met his long-lost brother who we learned existed during the holiday season. Finally, State Farm and agency Translation’s sick little experiment, which included separating twins at a young age and documenting their lives for over two decades in the name of insurance, is coming to an end. Finally, Chris Paul can be at peace. And, finally, Cliff Paul has enough money to quit his job at State Farm once an for all, pursuing a new career of professional moocher.

However, having established a reputation for inhumane cruelty, don’t count out the possibility that Translation isn’t done toiling in the lives of the brothers Paul. Sure, they may have reunited the twins, but that doesn’t mean that before the NBA Finals, Cliff is “accidentally” run over by an uninsured driver. I’m just saying, if Blake Griffin shows up to Cliff’s funeral wearing an argyle sweater in a few months, don’t be surprised. Credits after the jump.

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Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more

Thursday Odds and Ends

-With creative assignments now shifted to BBDO, DDB and JWT, Johnson & Johnson is now turning its attention to reviewing media duties in markets including North America. link

-Publicis Healthcare Communications Group appointed Adrian Sansone as managing director of its New York/Toronto-based division, Publicis Life Brands Medicus.

-In a new clip for Jordan Brand and the latest CP3 shoe, W+K uses Venice Beach as a backdrop, enlists a million Chris Paul doubles and offers a unique look at the NBA star’s rather amazing trajectory to the hoop (above).

-New York-based Stein + Partners Brand Activation promoted VP of integrated marketing Ted Kohnen to CMO.

-Wendy’s is the latest major brand to undergo a logo makeover, the fast-food chain’s first since 1983. link

-If you missed One Club’s “Where Are All the Black People?” keynote panel discussion during Advertising Week, here you go. link

-And now, a comparison between Alex Bogusky‘s “The Real Bears” effort and Don Draper’s letter from season four of Mad Men. link

 

Thursday Morning Stir

-Unilver hands a Dove Men+Care “project” to BBH, insists Ogilvy is still in the mix. link

-Chicago/Culver City, CA-based advertising/production collective Foundation Content welcomed Loyalkaspar alum Tamara Bridges Rothschild as senior producer in its Chicago office.

-Publicis Groupe agency Rosetta promoted Mark Eckman, Paul Elliott, Jay Lichtenstein and Alex Mahernia to managing partner.

-Here’s a visual presentation on how to get advertisers to stop tracking your iPhone. link

-According to a new IAB report, internet ad revenue rose to an all-time high of $17 billion in the first-half of 2012. link

-Team One and Lexus promote the 2013 ES by bringing a print ad to life via a new technology created  by the automaker called “Cineprint” (above).

Tuesday Odds and Ends

-Former MEC managing partner, digital practice lead Adam Shlachter has joined Digitas New York as SVP, media. Shlachter will lead media for Digitas’ AmEx global advertising & brand management team as well as digital video media work for North America.

-While we’re on the Publicis Groupe tip, the VivaKi Nerve Center has appointed Chris Paul as general manager of its media practice, Audience on Demand.

-MRM is moving its Princeton office to Carnegie Center in the heart of the city, effective Monday, Sept. 24.

-Mat Lignel has reunited with his old Draftfcb colleague Mark Modesto at Ryan Partnership as the former has joined the Hyper Marketing agency as president of its Chicago office.

-AKQA alum Mary Mathaisell and Alaina Goetz joined San Francisco design studio Bonfire Labs as head of production and creative director, respectively.

-Taxi passengers’ olfactory senses get put to the test in a new prank for Fresh Step from the folks at Conscious Minds (above).

-It’s a hard-knock life for a DDB marketing executive…well, at least according to The Onion. link

-Red Door Interactive added Jami Rosenthal as senior strategic planner at its San Diego headquarters.

 

Op-Ed: Patched In – NBA Uniforms Are a New Medium

If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L.A. shop Zambezi, has decided to weigh on the Association’s decision. Take it away, sir.

The recent announcement that NBA teams will be able to sell–as early as the ’13-’14 season– sponsored patches on team jerseys worn during games is nothing new in professional sports. But unlike their international brethren, the NBA has a narrow space for sale: a 2×2-inch patch on any jersey’s front left upper corner.

How will this move impact the Association’s stakeholders?

Sports marketing sponsorships are for brands that want to generate a positive association by drafting off an audience’s emotional attachment to a sports entity (team, athlete or league). Fans may not care either way about car insurance, shampoo, or deodorant but they live and die with their teams and favorite players. By purchasing patches on in-game team jerseys, companies will be able to piggyback every game, every highlight, every photo, not to mention team superstars (including their jerseys sold at retail).

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Watch NBA Superstar Chris Paul Take a Sheet on Camera

This summer, NBA point guard Chris Paul became the league’s most sought-after player. After commissioner David Stern shockingly blocked a trade to the Lakers, Paul found himself in L.A. nonetheless, now starting for a young Clippers team. All this to say, it was only a matter of time before Paul ended up being bit by the movie bug, directing and starring in the above spot for Sheets Brand Energy Strips.

Paul joins of roster of celebrity endorsers including hoopsters LeBron James and Amar’e Stoudemire, and unintelligible rapper Pitbull. Sheets Brand Energy Strips are a curious product, ingested as one would ingest a tab of acid, and used as a substitute for other performance enhancers like energy drinks or steriods. Right now, Sheets Brand Energy Strips are taking to Facebook, asking users to create their own video ads for a contest judged by LeBron. Apparently, the video above is just Chris Paul doing his part.

So, athletic readers who regularly take part in strenuous activity, how do you “take a sheet?” Maybe you take a sheet in the alley outside of your office before work. Maybe you take a sheet after a big meal. Maybe you even take a sheet before you and your loved one get intimate. Whatever the case, visit Sheets’ Facebook page to tell other teenagers who think this pun is hilarious how it’s done.

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