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Posts Tagged ‘Claudia Guevara’

Amy Poehler Shines as Boss in Chandelier’s New Old Navy Spot

Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union.

In the spot, the Parks and Recreation star/SNL alum Poehler is supposed to be conducting a job interview, but can’t get over the applicants’ Old Navy Pixie Pants. “Are all these questions going to be about my pants?” the girl asks. To which Poehler responds, “Uh, this is a law firm, so yes.”

When Poehler learns that the pants are only $25 and come with a free top, she hires the girl on the spot so that she can run out and buy a pair. All this is actually a good deal funnier than that synopsis sounds, thanks to Poehler’s signature deadpan humor. Poehler also helped write and direct the spot, which helps explain how it works so well with her brand of comedy. The :30 spot doesn’t waste any time getting to the funny, either, as Poehler opens the ad with a great throwaway line. Check it out for yourself above, and stick around for credits after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Thursday Morning Stir

-Following a review, London digital creative agency Weapon7 has picked up the biz for social enterprise, Headspace.

-The Cannes Lions 2013 call for entries is now open across all categories. Deadline is March 28. link

-WPP has acquired ecommerce/digital consultancy, Salmon. link

-Yes, go be that unique snowflake, says Saatchi & Saatchi Italy in a new campaign for the Toyota Auris Hybrid (above).

-The New York office of VFX/digital studio MPC has hired Camila De Biaggi as co-head of production alongside Derek Macleod-Veilleux, and Claudia Guevara as head of color.

-Uber Content’s  Lisa Sabatino has joined Anonymous Content as co-director, West Coast sales and marketing.  Sabatino, by the way, holds the same role and responsibilities for Anonymous Content sister company, Serial Pictures.