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Posts Tagged ‘Conway Williamson’

Miller Lite Adds Celebrities to Your Crew

Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

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Keith Stone Doles Out Manly Advice for Keystone

During the now-tired manly man spokesperson ad trend that’s been beaten to death over the last few years, I’ve always had a soft spot for Keystone’s trucker hat-wearing mascot, Keith Stone. I guess it’s because Keith was actually a somewhat recognizable archetype, whereas his fellow manly spokesmen look nothing like the consumer they’re attempting to appeal to. The difference is that you can actually picture a dude who looks likes Keith walking into your local convenience store, grabbing a case of Keystone, and handing a series of crumpled bills and loose change from his pocket to the cashier before jumping in his rusted pickup.

There’s a degree of honesty to Keith that, when backed up by some insight, can work very well. Such is the case with the above spot, one in a trio from Saatchi and Saatchi NY and Tool director JJ Adler. What “true” guy wouldn’t agree with Keith and admit that yes, emoticons are an incredibly maddening way for other dudes to express themselves? Whenever I get a text message or IM from a friend that contains an emoticon, it’s nearly impossible not to let out a sigh of resignation. Add to that some great copy, and Keith Stone not only becomes a symbol of manliness–he becomes a symbol of integrity, dammit!

I wish I could say the same for the other two spots, both of which exchange this keen insight for the trite “guys will be guys” subjects that have existed as long as the idea of manliness has. Real men drink beer instead of eat salad? Keith, you can do better than that. If I wanted to know that men like bacon, I would ask the Dr. Pepper 10 guy. One more spot about fist-bumping along with credits follows after the jump.

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And Finally, Your ADC Advertising/Integrated Juries

We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie Lam and 72andSunny’s John Boiler were jury chairs for Interactive and Advertising, respectively, but after the jump, you can check out the full jury roster for the latter category as well as Integrated. We’re sure there are some names you might recognize (Ian & Scott–ok, we’ve now been told that the former of the dynamic duo is not able to participate, Faris, etc.)

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