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Posts Tagged ‘Coolio’

Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities

Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.

Before watching these spots, I hadn’t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau’s defense, he’s 84 and had a memorable run of “Entourage” a few years back (not to mention his Oscar-winning turn as Bela Lugosi in Ed Wood). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That’s advertising for you. Check out the Coolio spot and credits after the jump.

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Juicy Fruit’s Serenading Unicorn Takes on Coolio

Back in the mid-1990s, a feud erupted between then megastar rapper Coolio and famous parodist “Weird Al” Yankovic. You see, Coolio had just taken home a Grammy (this actually happened) for his major contribution to the Dangerous Minds soundtrack, the smash hit “Gangta’s Paradise.” Meanwhile, “Weird Al” was profiting off of one his biggest hits ever, an apparently unlicensed Coolio parody, “Amish Paradise.” Not only that, but Coolio told Grammy reporters that the content of “Gangsta’s Paradise” wasn’t a laughing matter.

Today, things are a little different, and Coolio is no longer rich or very famous. In fact, David Koechner aka The Office’s Todd Packer (who makes a cameo in this video and is also pulling double-duty for Denny’s) might be more recognized by people under drinking age than Coolio. And so, the circle of life continues to turn. At least this time around, Juicy Fruit and EVB’s ongoing singing puppet saga, the serenading unicorn, is keeping Coolio’s original lyrics intact, giving another generation of gum-chewers everywhere another look into the violent underworld of inner-city living. “You and your homies might be lined in chalk” indeed.