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Posts Tagged ‘Craig Gillespie’

David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. Read more

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Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

72andSunny is Back with New Spot Promoting ‘Call of Duty: Ghosts’ Downloadable Content

This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.

72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump. Read more

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.

This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump.  Read more

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more

Monday Odds and Ends

-Car buffs Jerry Seinfeld and Jay Leno will stop at nothing to be first in line for the NSX (production commencing in 2015) in Acura’s first Super Bowl spot (above). The ad comes to us from RP& and director Craig Gillespie. link

- In  “we were totally not expecting this” news, CP+B’s PR chief, VP, etc. Katie Kempner takes issue with the recent Slate piece about her agency. link

-Which digital agencies lead the pack when it comes to mobile marketing expertise? link

-Do you want to “Get on the Shelf” at Wal-Mart? Well, you have less than a month. link

-McDonald’s is narrowing down agencies in its NY co-op review. link

-Canadian hardware/gardening brand Rona tapped Sid Lee as lead creative agency.

-Has anyone in Chicago seen Groupon kiosks? link

-The One Show, Interactive and Design submission deadlines have been extended to Feb. 10. A $50 late fee applies to entries creative after Jan. 31. link

-Director Mark Palansky signed with L.A. prodco BRW USA for commercial representation.