The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump. Read more
Posts Tagged ‘Damian Stevens’
Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.
That all changed with the release of these inaugural clips in W+K Portland‘s new campaign for client Dodge. The theme is simple: no one can touch Robinson’s new Dart — even his equally famous and strangely nosy neighbor.
That’s the first of three :30 spots…
Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to feel guilty about — unlike some other things.
The 30-second “Runner” takes this idea in a somewhat uncomfortable direction, with a group of women lecherously staring at a nearby guy on a morning run. When he passes them, he recognizes one of the women, saying, “Oh, hey Mrs. Adams. Hey, say ‘hi’ to Brian for me.” A voiceover follows, saying, “There are lots of things to feel guilty about. thinkThin isn’t one of them.” A second spot, “Text”also tackles mom guilt issues, but chooses a less uncomfortable target than staring at your son’s friend’s ass, which perhaps takes the approach a bit too far.
“We all have things that we feel guilty about,” explained Chris Adams, executive creative director at Adams&Partners. “This campaign is about laughing at the little things that make us feel guilty every day, while making the more serious point that eating thinkThin bars is something you should never have to feel guilty about.”
We’ve included “Text,” along with credits, after the jump. Read more
The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.
The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. Read more
You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.
“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more
TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade.
At the heart of the new campaign is the thirty second spot, “51 And Counting.” The simple spot shows photos of Peyton unleashing each of his 51 touchdown passes, set to inspirational narration about ignoring those who tell you what you can’t do. It’s a timely response to Manning’s record-breaking season, and the association with Peyton is sure to win Gatorade some points with fans. That TBWA/Chiat Day couldn’t follow up the last photo with footage of the record breaking pass being completed is something of a letdown, but I imagine logistical/legal concerns are to blame. The campaign also includes a celebratory print ad in Sports Illustrated, congratulating Manning on winning the Sportsman of the Year award “by painting a picture of what it means to win from within using only words and Manning’s number, 18.” Stay tuned for the print ad, and credits, after the jump. Read more
Lorraine Bracco (she of The Sopranos and Goodfellas fame, of course) lends her familiar voice to Deutsch LA’s new holiday spot for Netflix, and predictably, makes the ad work.
In the spot, “Tree Topper,” Bracco voices the part of the smiling porcelain tree topper that has been part of the McDermott family for 34 years. Through the tree topper we see the wild antics of the McDermott boys, as well as Christmas cooking failures and Uncle Luther’s fake snow. Despite the occasional difficulties living with the McDermott family, Bracco’s tree topper enjoys when the family curls up to enjoy watching something on Netflix.
It’s not the most original of concepts, but Bracco makes it work. Her voice is not only recognizable, but dramatic and expressive. This helps make the idea of a sentient tree topper seem less ridiculous, and even imbues the character with emotion and personality. It helps make the spot not seem overly sentimental, and her delivery of the spots’ final line really brings out just the right amount of curmudgeon from Bracco’s character. While celebrity voice acting is so often an afterthought used as an easy cash-in, Deutsch LA hits the mark by casting Bracco for “Tree Topper.” Hopefully other agencies are taking notes. Credits after the jump. Read more
We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three different LeBron endorsements, including a new two-minute Samsung spot (:60 version with just the family after the jump) that gives viewers a glimpse into the family life of the best basketball player in the world.
If you care about such things, you may remember last year’s Samsung/LBJ launch, which also premiered on opening night as the Miami Heat were getting their first set of rings. That 2012 spot was more about LeBron and his friends ruling Miami in barber shops and ice cream trucks. This year’s version is all about LeBron and his family: his sons hanging out in the pool or on a driveway basketball court as his wife films from a Samsung Galaxy. ”The Next Big Thing is Here” flashes on the screen as LeBron’s son celebrates after swishing a jump shot. We get it, but it’s still fairly interesting to let two little boys take some of the spotlight away from the real star.
The spot is an easy watch, a relaxing tone that rubs off on the viewer. Life is good for LeBron, and even though I typically prefer product-focused ads to lifestyle ads, when the spokesman is one of the most famous people on the planet, customers may take notice. Smiles all around and credits after the jump.
72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.
The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.
A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.
The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.
Trolli gummy candy wants to get funky. Apparently, the bright colors and odd shapes weren’t quirky enough, so the candy company called upon Minneapolis-based Periscope for some creative legwork. The result is the new “Weirdly Awesome” campaign, which features a couple of thirty-second spots that are off the reservation. Periscope seems to be tapping into a “Napoleon Dynamite” aesthetic that hasn’t really been relevant in the eight years or so. The only other comparable campaign I’ve covered in the last year is this strange bit of Bugle buffoonery from Canada. Trolli’s campaign is a little more appropriate because of the sour candy product, but I’m not so sure that weird is the new currency of cool.
You can watch the second spot and sort through some credits after the jump.
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