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Posts Tagged ‘Dan Duffy’

KFC Covers All Your Demographics in FCB Spot

This latest FCB Chicago spot for KFC can’t solve the diversity problem at ad agencies, but it can easily solve the challenge of casting diverse actors in ads: pick one member from each major demographic and place them around a kitchen table even larger than The Barbarian Group’s legendary desk…

In case you missed the point, it’s that age, race and other factors the U.S. Census considers important don’t matter much when it comes to fried chicken.

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CP+B Rolls Out New Kraft Mac & Cheese Spots

CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, on-point “What I Did For Love” and the nostalgia-laden “Go Ninja, Go.”

The two new 30-second spots are more in the vein of the former, although not as funny or effective, relying more on cuteness than humor. In “Pregnant,” a man eats the macaroni and cheese his pregnant wife requested, claiming that they’re “all out.” As you may have guessed, this is not a smart move and the spot ends just before she claws his face off (okay, not really). “Babysitter” is similarly minded, with a babysitter who will pay the price for helping herself to a late night mac and cheese snack. Stick around for credits and “Babysitter” after the jump. Read more

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more

CP+B Condones Grand Theft Auto for Kraft Mac & Cheese

CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product.

Set to Marvin Hamlisch’s “What I Did For Love,” the 45 second spot shows individuals engaging in some questionable behavior to get their hands on Kraft Mac & Cheese, ranging from the everyday sneakiness of a grandfather stealing a bite from his grandson while the family says grace, to the potentially unsanitary exploits of a man who desperately destroys his child’s macaroni picture, to the utter illegality of a woman willing to steal a Kraft Macaroni & Cheese truck. Directed by Hank Perlman, “What I Did For Love” is the latest in CP+B’s “You Know You Love It” campaign for Kraft Mac & Cheese, and is a perfect example of what the campaign is capable of. The new spot is a lot more thought through than the “Noodle Reunion” promotion we covered back in October, and while they push the irreverent humor to new heights — for Kraft Mac & Cheese it’s downright edgy — they balance the irreverence with Kraft’s standard wholesomeness to make a fun spot that works for the brand. Stick around for credits after the jump. Read more

Ah, So This is How Halftime Was Born

If you’ve ever wondered how NFL’s halftime started, Denver-based agency Motive has the (entirely fictional) answer for you in their new spot for Pepsi, “There Since the First Halftime.”

In the 30-second spot, a group of guys playing football are interrupted when a broken down car full of fetching ladies arrives asking for help. One of the guys tells his team to stay focused, but the girls shout, “We’ve got Pepsi!” Another player says “What if we just take, like, fifteen minutes?” and thus, Motive and Pepsi would have you believe, halftime was born. It may be a bit ridiculous, but, more importantly, it’s fun and memorable.

The spot marks the Hungry Man debut for director Kinka Usher. The former DGA Director of the Year joined the production company, along with EP Nancy Hacohen, last month.

“There Since the First Halftime” started running during the NFL Playoffs this past Saturday as part of a larger campaign supporting the Pepsi-sponsored Super Bowl Halftime Show. Chances are you’ll catch it if you stick around for commercial breaks during the Conference Championships this Sunday. Credits after the jump. Read more

New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues


With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.

The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.

The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.

Credits and “His & Hers” after the jump.  Read more

Trolli Candy Goes to a Strange, Strange Place

Trolli gummy candy wants to get funky. Apparently, the bright colors and odd shapes weren’t quirky enough, so the candy company called upon Minneapolis-based Periscope for some creative legwork. The result is the new “Weirdly Awesome” campaign, which features a couple of thirty-second spots that are off the reservation. Periscope seems to be tapping into a “Napoleon Dynamite” aesthetic that hasn’t really been relevant in the eight years or so. The only other comparable campaign I’ve covered in the last year is this strange bit of Bugle buffoonery from Canada. Trolli’s campaign is a little more appropriate because of the sour candy product, but I’m not so sure that weird is the new currency of cool.

You can watch the second spot and sort through some credits after the jump.

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Here’s Heat’s New Brotastic ‘Born to Madden’ Spot

Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has put together a pretty brolarious spot for EA Sports’ 25th anniversary of the franchise.

In the second spot of the “Born to Madden” campaign (following the Arian Foster/Marshawn Lynch opus), directed by Wayne McClammy, it is revealed that the real inspiration for the NFL careers of Colin Kaepernick and Russell Wilson was a summer camp pact made in their youth to one day beat each other in Madden, as each other. The spot highlights some of the hardcore training Kaepernick and Wilson underwent, all so they could make the NFL, rise to star status, and play Madden NFL 25 against each other. So far Kaepernick and Wilson’s Madden sessions have led to only minor injuries, including a mild concussion suffered by Wilson from a stray thrown controller.

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Arian Foster, Marshawn Lynch Get Generational for ‘Madden 25′

Madden is turning 25 this year. That means decades of video game football obsessions have now been around long enough to be passed from parents to children and then some. To kick off the game’s promotional campaign, EA Sports debuted “Running Back Sons” yesterday, a minute-long spot about the origins of star running backs Arian Foster and Marshawn Lynch. While you might expect their motivation to come from supportive families, inspirational coaches, and the love of the game, it turns out that their success can be traced back to a friendly battle of brinksmanship between their fictitious fathers, Darian Foster and Marshawn Lynch Sr.

Fathers Foster and Lynch (played by the actual Foster and Lynch, respectively) spend all of their time playing Madden in unusual places as their sons train for football. At one point, young Marshawn even spins around a bear, establishing the beginning of “Beast Mode.” Finally, now that Arian and Marshawn are millionaires, their fathers can play Madden in the pool, which sounds about as dangerous as training with a bear.

This spot is sure to get plenty of airtime in the next few months, especially considering Foster and Lynch have decent acting chops when it comes to commercials. As Marshawn Sr. says, that’s that beast mode right there (raspy old-man laugh) Credits after the jump.

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Activision, 72andSunny Tap CollegeHumor Duo for ‘Call of Duty: Ghosts’ Trailer

In this Call of Duty: Ghosts trailer, Jake and Amir from CollegeHumor give us a preview of the action-packed prestige edition of the game. It includes a paracord strap, a Steelbook, and an HD Tactical Camera. “Naturally, we’re going to do what you do when you have a badass tactical camera strapped to your head,” the boys say. I realize I’m definitely not a video gamer when I have no idea what the next step will be. Parkour? Surveillance?

“We’re going to breach some stuff!!” Jake and Amir proceed to burst through doors, elevator doors, garden gates, and bathroom stalls, entering unexpected scenarios as they go. The best part is when they’re the uninvited guests at a little princess’s tea party. “Hi guys!” she squeaks, and we see them taking a moment to sip out of miniature purple plastic cups. The whole thing is a fun idea, far better than watching a fictional character slaughter everything in his path while the new Eminem single “Survival” plays. If only we all had disposable screen doors and wacky neighbors worthy of tactical camera footage. As it is, mothers should prepare for the onslaught of their teenage boys trying to karate chop the front door.

Check out the credits after the jump

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