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Posts Tagged ‘Dan Lucey’

Landon Donovan Forgets Everything in New BBDO Foot Locker Spot

The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.

In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.

The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.

Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…

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BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.

This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump.  Read more

Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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Blake Griffin Might Be a Product-Endorsing Robot

BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

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