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Posts Tagged ‘Danielle Whalen’

CP+B Appoints New MDs in Boulder, Miami

cpbwhalen1It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet Danielle Whalen, who most recently served as EVP/group account director on  Applebee’s and Fruit of the Loom, has assumed the MD role. Whalen originally joined CP+B in 1999 as an account manager supervisor, but left two years later and then rejoined the agency in ’04 to help lead the Burger King business. During that heyday, the agency produced such efforts as, yes, Subservient Chicken and subsequently award-winning campaigns like Whopper Freakout. In addition to BK, Whalen has also worked on Old Navy.

Joining Whalen in MD status is Carter Nance, a fellow EVP/group account director who’s been with CP+B since 1999 who currently oversees Domino’s and VitaminWater and will now take on the new role in the Miami office.

We’ve been told these are new positions and as a result of the move, CP+B fills out its MD posts in Boulder, Miami and L.A., the last of which has been assumed by Mason Reed since spring 2012. With the goal being to move to “a more decentralized structure,”  CP+B president Steve Erich says, “Danielle, Carter and Mason are three amazingly strong account leaders who all started in the Miami office over ten years ago, fully embody the beliefs of CP+B and understand the power of great creative product. They will work with their individual offices, as well as the collective agency, to drive our client businesses and the performance of CP+B.”

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Fruit of the Loom Infuses Luck into New Underwear

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.

As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.

The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and  soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.

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The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

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CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

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Jordan Knight Lands New Gig as Old Navy Crooner

My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.

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Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

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