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Posts Tagged ‘Darren Moran’

The Martin Agency Wins Ritz Creative Duties

RitzLogoBox-764041The Martin Agency will be producing creative work for Ritz Crackers starting in 2015, a Mondelez spokeswoman confirmed to AdAge yesterday. Ritz spent an estimated $16.6 million on measured media in 2013, according to Kantar Media.

The agency will take over for Havas Worldwide, which has handled creative duties on Ritz since 2007. Mondelez made the decision without any review, but The Martin Agency already handles creative duties on Mondelez brands Oreo and Chips Ahoy (and has since 2012).

“Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership,” said the Mondelez spokeswoman in a statement. “We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.” Read more

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CCO Darren Moran No Longer with Havas

darren moranToday we confirmed several tips regarding Chief Creative Officer Darren Moran, who is no longer with Havas Worldwide in New York.

While we don’t have any information regarding the nature of his departure or his future plans, we can say that the move was recent: the tips first popped up this morning.

For context, Moran arrived at Havas’ New York office last August after a one-year stint in the ECD role at BBDO New York and two years spent as CCO at what was then DraftFCB in Manhattan. (We last heard from him when he commented on the hiring of Creative Director Kate McCagg, formerly of Razorfish, back in April.)

We don’t have a list of recent work led by Moran, but based on the internal memo that greeted his arrival last year we can say that he directed creative for all Havas New York clients. He has also earned mentions from nearly every major awards show during his 24-plus years in the industry.

Jason Peterson, named Moran’s “co-CCO” for Havas North America, remains the agency’s chief creative officer in Chicago.

Creative Director Kate McCagg Joins Havas New York

Kate McCaggThis morning we confirmed that Kate McCagg, most recently creative director at Razorfish, has left Portland for New York and a CD spot on the Havas Worldwide roster.

An agency spokesperson confirmed that McCagg started at Havas last week and that she is “partnering with Monica Escobar to lead Ritz (Mondelez) and working across other accounts as well.”

The official statement from Havas CCO Darren Moran:

“Kate is a thoroughly modern creative director. She’s a thinker and a maker. A writer and a lover of design. A humanist and a tech geek. Half of her career has been spent at ‘traditional’ shops, half at a digital agency. So she can do a lot and do it well, which makes Havas the perfect place for Kate. We’re thrilled she’s joined us.”

Here’s the Memo Regarding Moran’s Arrival at Havas NY

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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Moran Returns to BBDO NY

Nearly 11 months after his time as chief creative officer at Draftfcb New York came to an end, Darren Moran has resurfaced at his old stomping grounds of BBDO New York. Moran joins the agency as executive creative director. Moran’s first tour of duty at the agency was in the early aughts, starting as an account manager before moving to the creative side. Following his seven-year stint at BBDO, Moran moved over to Y&R, where he spent 13 years and eventually served as global creative director before joining up with Draftfcb NY in the fall of 2010.

His new boss, BBDO chairman/CCO David Lubars, says in a statement, ““Darren is a great storyteller and having him rejoin BBDO is a great story in itself. He began his career at BBDO more than 20 years ago and contributed work that helped BBDO earn agency of the year honors.  Since then, he’s gone on to create award-winning, integrated campaigns for clients like LG and Chevron.   We are thrilled for our clients that Darren has agreed to bring these skills back to BBDO.  After all, who doesn’t love a story with a happy ending?”

In new role as ECD at BBDO New York, Moran will be working across accounts.

Anthony Nelson Headed to BBDO

Sources familiar with the matter confirm that Anthony Nelson is joining up with BBDO New York in its content production department next week. Nelson has spent the last 18 months or so at Draftfcb NY, not only serving as EVP/director of integrated production but also helping lead day-to-day in the agency’s creative department ever since the departure of chief creative officer Darren Moran at the end of last year. According to one site, Draftfcb is finally getting down to finding a proper New York CCO, so perhaps Nelson’s split for BBDO makes sense (his last day at DFCB, FYI, is tomorrow).

Anyhow, the departing exec joined Draftfcb NY from CP+B, where he spent five years in the latter’s Boulder HQ working as executive integrated producer for clients ranging from Burger King to Bing to Best Buy.

DFCB NY CCO Moran Out, Nelson In…Temporarily

We’ve received a memo that was sent to staff this morning confirming that Draftfcb New York CCO Darren Moran (pictured), who joined the agency from Y&R in September 2010, is “parting ways” with the camp (we’ve been told by an agency insider that “he did not quit” and that it was a “mutual decision”). DFCB NY director of integrated production Anthony Nelson will take over in the meantime as a search for a successor, according to the note sent by Dana Maiman, gets underway. Peep the memo after the jump.

 

 

 

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Tilford Named CCO at Draftfcb Chicago

Draftfcb NY CCO Darren Moran now has a counterpart in Chicago as the agency’s announced that Todd Tilford will take on the same title in the Windy City. Tilford arrives from Grey New York, where he was an ECD and led creative on DirecTV (most recently the “Gym” work), NFL and Ketel One among other accounts.

Tilford (left), who will assume his CCO role at Draft in early August, made his name known in the industry in the early ’90s as founder/creative director of Dallas-based Pyro, which operated initially as The Richards Group’s innovation lab. After that, he led all design work at BBDO New York and eventually started and ran his own creative consultancy. Tilford replaces Rob Sherlock, who we reported back in March was transitioning into an international role at Draftfcb.

Regarding Tilford’s hire, Draftfcb North American ECD Tom O’Keefe says in a statement, “Todd’s arrival represents a new creative era for Chicago. He has a well-earned reputation as a creative visionary who works extremely well in any discipline. He has been both a writer and a design director. He has led digital departments, created brand content, and has developed and marketed his own products.”

Draftfcb NY Adds New SVP/GCD

Roald Van Wyk joins the ranks at Draft’s NY office as SVP/group creative director. You might remember Van Wyk on the somewhat lengthy list of those who departed Publicis Modem as of late. During his tenure as a VP/CD at the latter agency, the creative was behind such work as a Yoplait breast cancer awareness effort and was also involved with the General Mills and Cartier accounts.

Now at Draftfcb, the Johannesburg native will lead multimedia creative efforts across accounts including ONDCP and Fisher-Price. Van Wyk began his career as an art director in South Africa before traversing the globe and working at agencies including TBWA, Saatchi & Saatchi, JWT, and R/GA. In his new post, he will report to Darren Moran, who just joined up with Draft from Y&R last September.

Sandy Kolkey Out at Draft

Six months later, it’s over as Sandy Kolkey left Draftfcb after taking over for Peter DeNunzio in March of this year. An agency spokesperson tells us:

“Sandy Kolkey and Draftfcb agreed to part company.  We thank him for his many contributions to our agency over the years and wish him continued success.  Our New York agency will continue to be led by Dana Maiman, who was named CEO in August.  In managing the office she will partner closely with Darren Moran, who recently joined Draftfcb New York as our chief creative officer.”

Sources familiar with the matter add that Maiman has tripled the size of Draftfcb Healthcare over the past five years, and despite the constant rumors over the years, Draftfcb New York and Draftfcb Healthcare will continue to run as separate operations.