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Posts Tagged ‘Dave Clark’

Tuesday Odds and Ends

wolverine

 

-R/GA vet Karen Spiegel has taken over for Wally Petersen as Draftfcb’s EVP/global chief communications officer. link

-Horizon Media has launched a new unit dubbed Scout Wellness, which will be led be managing director, Rich Abend, an eleven-year veteran of health, wellness and active-lifestyle marketing. SW’s first client is Sleepy’s.

- Indie digital agency Resource  has added creative directors Steve Anacker and Dave Clark in its San Francisco and Chicago offices, respectively.

-Dubai/NY-based commercial animation studio Clockwork VFX has added Nina Davenport as executive producer.

-Montreal-based agency Nurun has launched a new e-commerce website for Walmart Canada. link

-20th Century Fox and Soap Creative are behind a new digital experience to help hype the new Wolverine film (image above). link

-FYI, the early entry deadline for the Shorty Awards is Nov. 14, 2013. link

- BRW Filmland Los Angeles has signed comedy director Matthew Pollock for U.S. commercial representation.

-So, what is the Department of Justice charging the U.S. Airways/American Airlines merger to finally happen? link

-The Internet Advertising Bureau has appointed digital media vet Peter Naylor as its first publisher-in-residence.

 

 

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Mitchum Keeps Bad Parents Cool

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

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Mitchum Sets Clogs on Fire

Armpits are gross. When they sweat, they get grosser. And, if you’re a hairy dude, armpits can really be, well, the pits. They’re not exactly the kind of place you want a loved one or significant other to spend a lot of time.

This television new spot for Mitchum Advanced Control deodorant is part of Mother’s new campaign for the brand called “Love Thy Pits.” Maybe’s it’s because I have a penchant for listening to annoying pop music, but this spot immediately reminded me of Darwin Deezmusic video for his song, “Radar Detector.” Do not click on that link if you are scared of having a trashy, nonsensical hippie get in your head for the rest of the day. What can we say about “Love Thy Pits?” Well, it looks like Mitchum is targeting young hipster professionals who are more frightened of sweating all over their dress shirts than proving their manliness. Credits after the jump.

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DraftFCB CD Leaves Chi-Town for Orange County

Perhaps turned off by Chicago’s unseasonably low temperatures, Dave Clark is leaving the Windy City after seven years at DraftFCB and moving to the West Coast to serve as the new digital CD of the agency’s Orange County office.

Aside from overseeing DraftFCB’s digital Taco Bell business (recently won back from R/GA), Clark will work on clients PETCO, Smokey Bear, Del Monte Pet Foods and Sony. During his time at the Chicago office, Clark worked on campaigns for Milk, Coors Light, KFC and Herradura Tequila, among others. Judging from television shows based in Orange County, Clark will have to overcome his “wrong side of the tracks” upbringing to blend in with the overemotional, brooding teenagers that populate Newport and Laguna Beach. California, here he comes.

Mother Takes on Dell’s New Pocket Rocket

Dell has created its Frankenstein version of a PC/iPad/Droid hybrid and named it the Streak “pocket tablet.”

So who ya gonna call to deal with this monster? Why, Mother of course. In this spot, the agency, which we can presume has had a better relationship with the computer brand, than say, Enfatico, has created a a nice story of a man and woman trying to find each other using the tablet while the people around them are also seen using the different functions of the device during their search.

Yes, I know, another darn cell phone. It’ll never end. This one looks a tad bulky, not iPad bulky – more like an “is that a pocket tablet or are you just happy to see me” bulky. View credits after the jump.

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