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Posts Tagged ‘David Eastman’

Monday Odds and Ends

-Great Guns director Andy Morahan teamed up with Bob Geldof , Midge Ure and a slew of modern pop stars for Band Aid 30′s reprisal of “Do They Know It’s Christmas?” to raise money for the Ebola crisis in West Africa (video above).

-Luxury online retailer Farfetch announced the appointment of Droga5 to handle its global advertising account.

-The One Club announced it will induct five new members to its Creative Hall of Fame in a ceremony on January 27, 2015 in New York City.

-Walmart workers plan to protest low wages on Black Friday.

-Former JWT North American CEO David Eastman joined independent digital customer experience agency Magnani Caruso Dutton as as a partner.

-Boulder agency Grenadier is taking on marketing duties for SunnyD.

-This infographic examines “The Typical Life of an Agency Employee, at Work and at Home.”

-Lowe Roche founder Geoffrey Roche launched GoodDogDeals on 3MillionDogs.com, “the first aggregator of dog deals online.”

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The Richards Group Takes on Flowers for Edible Arrangements


The Richards Group debuted a new creative direction for Edible Arrangements, the originator of the “fresh” (if you’ve ever tasted their product, you know otherwise) fruit bouquet and global category leader, in their first integrated marketing campaign for the brand. The new campaign “marks an evolution from several different creative campaigns for different media to one streamlined positioning played out from storefronts to social media to broadcast to banner ads.” As you may recall, Edible Arrangements named The Richards Group their agency of record last summer.

The Richards Group’s new multi-million dollar campaign (the brand’s largest advertising campaign to date) centers around the new tagline “Pick Fruit. It’s Fresher.” with an integrated effort championing the choice of fruit over flowers. “Reaction,” the 30-second television spot featured above, typifies the approach. Various mothers’ open-mouthed reactions to flowers appear at first to be enthusiastic, but are revealed to be bored yawns. The spot debuts in advance of Mother’s Day on April 28, with both a 30-second and 15-second version.

“This advertising, across all channels, pokes a little fun at the same old gift and encourages families to celebrate mom in a fresh way. And our research shows that moms really appreciate creativity and ingenuity in gift-giving,” said Edible Arrangements’ chief marketing officer Jeff Lobb. Stick around for credits after the jump. Read more

Sherman Assumes CEO Role at JWT NY

Well, a friend chimed in with this a little while ago, but guess we got beat to the punch. Anyhow, JWT has welcomed Peter Sherman as chief executive officer of its New York hub. Sherman had spent the last three-and-a-years as EVP/managing director for BBDO Europe and eight years in all at the agency prior to moving back to NYC. Sherman had spent well over a decade at  Omnicom-owned BBDO, which included a four-year stint as managing director of its San Francisco office and EVP/senior account director in NY.

From what we’ve been told, JWT North America CEO David Eastman‘s title remains the same, and despite the NYC shift, he will still oversee the WPP-owned agency’s Atlanta, Chicago, Dallas, Houston and Canada offices, as well as units Digitaria, Lunchbox, JWT Action, JWT Inside, Casa and SCPF. Sherman, meanwhile, will focus specifically on overseeing New York operations. The latter exec adds in a statement, “It will be a privilege to lead this team.”

Quish Leaving JWT

Guess it’s a JWT kind of week. We’ve received word that Rob Quish, who took over as CEO of the agency’s Atlanta office (not to mention Houston and Dallas) just a year ago, is leaving. Quish, who succeeded Ridge White in the ATL last year, also served as CEO of JWT Inside, the agency’s recruitment marketing and employee comms unit. Anyhow, the exec is calling it quits after seven years at JWT in order to spend more time with his family and stay put in New York (his work schedule called for him to spend three days in Atlanta, one day in NYC each week). After the jump, check out the note David Eastman sent to staff at the top of the morning, which also explains the Atlanta office’s leadership transition.

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JWT Snaps Up Benjamin, Geiger

JWT North America has enticed CP+B’s Jeff Benjamin and Goodby chief digital officer Mike Geiger to leave their respective posts and join the agency’s leadership team (guess JWT NA CEO/Worldwide digital director David Eastman’s got quite the charm). Benjamin (pictured) and Geiger will serve as JWT North America’s chief creative officer and president, chief integration officer, respectively.

JWT Worldwide chairman/CEO Bob Jeffrey seems obviously pleased, saying in a statement, “Jeff Benjamin and Mike Geiger are game-changers and they embody the future of our industry. With these appointments, JWT solidifies its position as the only agency that can deliver creativity and execution at the intersection of Silicon Valley, Madison Avenue and Hollywood. We know that clients need this unique expertise and we are excited to lead the way forward.”

Benjamin spent over eight years at CP+B, initially joining up as interactive CD and eventually moving all the way up to CCO/partner. Geiger, meanwhile, spent nearly twice that much time at GS&P, last serving as chief digital officer, associate partner.

As a result of JWT’s move, the agency’s NY CCO Peter Nicholson, who rejoined just over a year ago, is out of a job. Expect his replacement to be announced in the coming weeks.

Kobzev In, Hein Out at JWT

We don’t usually cover the PR front when it comes to agency news, but perhaps this is worth noting. JWT New York’s director of communications Kenneth Hein is splitting after 18 months to take on the role of marketing director at full-service, NYC-based agency gyro, which works with the likes of Audi, HP, FedEx and L’Oreal. JWT didn’t wait too long to replace Hein as the agency’s announced that IPG/McCann vet Anaka Kobzev is taking over as director of communications for the New York office. Kobzev’s new boss, JWT North America CEO David Eastman, sent a memo out. Peep it if you will after the jump.

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Friday Morning Stir

-Mullen emphasizes the power of voting for the FVAP (above).

-The Tomorrow Awards Winter 2011 deadline is Feb. 16. link

-JWT N.A. CEO/digital director David Eastman will serve as keynote in a panel as part of  Social Media Week’s kickoff. link

-Here’s another Super Bowl ad sneak peek. link

-In defense of advertising. link

-Kenneth Cole, apologizes, deems his infamous tweets from yesterday “absolutely innapropriate.” link

Nicholson Rejoins JWT, Takes Over as NY CCO

Well, here’s a big news item to end the week. It took a few months, but JWT New York has finally found a successor for Ty Montague as the agency’s announced that Peter Nicholson has joined up as its chief creative officer. As you may remember, Montague and co-president Rosemarie Ryan left JWT in March to eventually start up Co: and the agency’s North American CEO David Eastman and company have been on the hunt ever since.

It marks a second tour of duty at JWT for Nicholson, who was an ECD at the shop from 2005-2007. During the ensuing years, he took on posts including CCO at Deutsch New York before heading over to Redscout in April (that was quick) to take on the same title and work on accounts including Activision, Diageo, Kate Spade, PepsiCo and Samsung.

During his career, Nicholson also held creative posts at Publicis New York and Goodby.

Saatchi Alum Takes Chief ‘Innovation’ Role at JWT

JWT announced that James Cooper has joined the agency’s New York office as chief creative innovation officer. Cooper, who we now recognize from Matt O’Rourke‘s going away party (blatant shout-out), arrives from Saatchi & Saatchi, where he spent the past the past 18 months as a integrated creative director and led campaigns including JCPenney’s “Return to the Doghouse” and Wheaties’ “The Most Valuable Tweeter.”

Prior to Saatchi, Cooper spent nearly three years as a CD at Dare, London (where he helped the shop win “Digital Agency of the Decade” nods from Campaign), and was a creative partner at Anomaly for a brief while. In addition to Cooper, JWT’s North American CEO and worldwide digital director David Eastman announced that Beth Waxman-Arteta and Iris Worldwide alum John Baker will take on the roles of co-presidents of client services at JWT, effective Nov. 1.

Update: According to a source familiar with the matter, Graf’s departure definitely had an impact on staff as we’ve been told that Dan Kelleher, CD on Miller and Alison Gragnano, CD on Gen Mills, both quit earlier this year. The pair were the two most senior creatives under new CCO Con Williamson, who we hear is a nice guy but has been put in a tough spot in the post-Graf era.

Jeff Schur Out at JWT

Sources familiar with the matter have confirmed that Jeff Schur, who was MD of operations and technology at JWT New York, is no longer with the agency. Schur (pictured), who dubs himself a “A Globally Experienced veteran of Advertising & Marketing,” marked his second term with the company and spent nearly three years in his post. He was formerly director of integrated marketing at JWT from 2006-2007. According to one source, JWT’s North American CEO David Eastman is “giving all COO duties to his buddy [Brian] Hollyfield.”

More: “Ty Montague, Rosemarie Ryan Resign from JWT to Start New Firm