TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘David Gonsalves’

Tuesday Morning Stir (Updated)

- Nearly three years after replacing Randy Browning as CEO of Publicis West Seattle, Mark Cadman is heading to the East Coast to serve as EVP, managing director on the AT&T biz at BBDO, which he is expected to join in early March. In his new role, Cadman will be tasked with managing the account across BBDO offices in Atlanta, New York and San Francisco.

-R/GA is behind the development/design of a new, “responsive” website for L’Oreal Paris. link

-Just weeks after taking over for Stephen Goldblatt as ECD at EVB, Steve Babcock is bolstering the agency’s new Boulder office by welcoming in fellow CP+B alums, David Gonsalves and Rich Ford (whom you might recognize from projects like this), as creative directors.

-Former Leo Burnett Chicago account director Nick Prihoda is taking on a similar role at Indianapolis-based Young & Laramore, where he is now in charge of handling the Brizo Faucets account, in addition to Goodwill Retail Stores and Founders Brewery.

-If you care what the staffers at NYC-based, Publicis Groupe-owned digital agency Rokkan’s favorite curse words are, here you go (above). It’s the first installment in the agency’s new “Ask the ROKKANites Anything” series. By the way, is the guy at the beginning uttering the other F-word? Yeesh. (Update: Bryan Le, said guy in video has already commented below, but the Rokkan camp tells us, “The piece was a fun thing that everyone got a kick out of. It’s been up on YouTube, Vimeo, and Facebook since last week and folks have shared that same lighthearted and playful sentiment that we had in making it.” They add, “..We would never allow someone to use such an offensive word in a piece like that, or anywhere else our office environment for that matter.”

-In today’s gospel from Sir Martin Sorrell, Twitter is “a PR medium,” not an advertising one. link

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

Read more