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Posts Tagged ‘David Lubars’

BBDO NY Pits Harden Against the Internet in Game of Horse for Foot Locker

BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.

It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out. Read more

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BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

BBDO Advocates Real Life Conversation for Starbucks

BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.

In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).

We’ve included “Apology,” as well as “Date” and “Kick” after the jump. Read more

BBDO Creates Somber Animated Spot for 9/11 Memorial

Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.

While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.

The two-minute spot, narrated by Whoopi Goldberg:

Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.

The campaign includes a social media fundraising component as well.

Read more

BBDO NY Showcases Ease of Visa Checkout in ‘Surfer’

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.

In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at visacheckout.com. “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service.  Read more

BBDO NY Tells Story of ‘The Boy Who Beeps’ for GE

BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.

The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE. Read more

BBDO NY Has Some ‘Ideas’ for GE

BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work.

While “What Would Happen” and “Childlike Imagination” looked at innovation with a sense of childlike wonder, “Ideas” takes a sharp sidestep, personifying those ideas and focusing on how they often emerge as “rough around the edges” but grow into something beautiful. (Unlike the earlier ads, this one is directed at young aspiring engineers and intended to run primarily online.)

In the 60-second online spot, ideas are presented as an odd-looking creature that looks like something that could have crawled out of the reject pile at Jim Henson’s workshop.

Starting from birth, we follow an idea as it has a rough time of things. Continually facing rejection, it resorts to sleeping on the streets until it is finally taken in by GE. “Ideas are scary, and messy, and fragile,” says a voiceover, “But under the proper care, they become something beautiful,” and then we see the fully-transformed idea, followed by the “Imagination at work” tagline.

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‘Johnny Football’ Goes Lululemon in Snickers Spot

Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start.

Rather than simply sweating because he was pick #22 in the first round of the draft, he’s sweating here because he has yet to meet his daily calorie count.

Manziel also stars in a new Nissan ad launched today, but we have to wonder whether he will become the celebrity he was born to be given the fact that he’ll be watching the season opener from the sidelines.

Maybe he just needs to serve as the butt of the joke in his next ad.

Read more

BBDO Makes Short Shorts for Mountain Dew

In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.

Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.

The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:

While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).

Most of the spots focus on unconventional methods of transportation…

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BBDO Loves the 90s for Twix

On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:

“Your favorite bars, bite-sized”

“Why didn’t we think of these years ago?”

Now, remember when your phone and your Internet connection were inseparable…and not in a good way?

After the jump: how much canned food did you have stored in your basement on December 31st, 1999?

Be honest…

Read more

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