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Posts Tagged ‘David Moore’

goodness Mfg. Mocks ‘Sillycon Valley’ for Toshiba

goodness Mfg. takes on Silicon Valley in a new spot for Toshiba, presenting their Encore 2 as “the one device that quiets the hype.”

In the animated, 30-second “Sillycon Valley,” goodness Mfg. presents a cartoonish tech world gone overboard, complete with coffee drones, 5D printing and “smart scissors.” While disparaging tech to sell a tablet may be a questionable strategy, and “Sillycon Valley” may go a bit too far into the ridiculous at times to seem like an effective satire of Silicon Valley tech hype, the tagline at least wraps things up nicely. Still, it’s hard to imagine “Sillycon Valley” persuading anyone to go buy the Encore 2.

The agency takes a different approach with “Unleash Yourself,” this time showing the¬†Satellite Click laptop’s versatility at a wide range of tasks while highlighting its portability due to its detachable keyboard. It’s a more effective approach than “Sillycon Valley,” selling the product for what it can do, rather than what it doesn’t claim to be. Stick around for “Unleash Yourself,” along with credits, after the jump. Read more

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Wednesday Odds and Ends

-Eight-year Havas vet Michael Schlechter has joining Omnicom-owned creative technology agency Code Worldwide as managing director of its New York office.

-DDB New York’s latest for New York Lottery includes a TV spot (above) and OOH ads to promote the client’s “Pay Me!” game.

-Here’s a slew of “Letters from Camp” sent from MRY summer interns to home. link

-Smoothie King has appointed Leo Burnett/WD Partners alum David Moore as VP/marketing and unveiled a new logo at the same time (below). Eh, we prefer the old one.

 

 

-Former BPN SVP Doug Johnson has joined The Marketing Store Worldwide in the newly created position of managing partner, North America. He will be based in Chicago. link

-Hollywood-based prodco Envision Media Arts has added director/cinematographer Scott Duncan to its roster.

Tuesday Morning Stir

-Bob Carrigan succeeds David Moore as chairman of the IAB Board of Directors.

-CP+B CEO Andrew Keller talks to Yahoo’s advertising blog. link

-Alex Bogusky, meanwhile, launched his new endeavor called Common. link

-Dr. Phil talks “ring envy” with the NFL on Fox guys (above).

-The call for entries is now open for the 2011 ADC Student Brief competition. link

-Cool: Google Art Project link