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Posts Tagged ‘David Wilson’

Ant Farm Teams Up With Childish Gambino for Far Cry 4

DDB-owned agency Ant Farm teamed up with rapper Childish Gambino for a new Far Cry 4 gameplay trailer set to the Gambino track “Crawl.”

In a lead-in to the gameplay footage, Gambino discusses his choice of “Crawl” for the trailer while hanging out with friends playing the game. The Ubisoft logo then appears onscreen, and a variety of in-game action plays out to the track for the remainder of the ad. It does a good job of mixing a variation of game footage — from what appear to be cut scenes to actual gameplay — to keep things from getting monotonous, and the footage does seem carefully tailored and edited to fit the song.

“Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups” said Ant Farm  VP/Creative Director Scott Cookson. “The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”
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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

OKRP Holds Pet Focus Group for Big Lots

Chicago-based agency O’Keefe Reinhard & Paul has a new campaign for Big Lots, promoting its pet food and merchandise offerings with a focus group for pets.

Instead of writing a scripted ad, the agency got a group of pets together for “Pet Focus Group,” a digital video series. The videos feature moderators treating the group of pets like a focus group, with actors asking questions about Big Lots products and interacting with dogs, cats, and other pets. O’Keefe Reinhard & Paul chose to cast improvisational actors to interact with the pets, under the assumption that the animals would create funny situations on their own.

“We realized that instead of scripting this, it would be so much more fun to let pets be pets, and get really good improvisers to react in real time to whatever those animals are doing,” explains Sue Gillan, creative director at OKRP. And because you have these human facilitators in the room with the pets, they get to do the heavy lifting around uncovering the quality of the products without the event feeling commercialized. The result feels like a genuine discovery of the products.”

Stick around for “Cats Only” and “Pets with Style.” Read more

Friday Morning Stir

What does the workplace of the future look like? PSFK and Hyper Island briefed some students to find out (above). link

-KBS+ has promoted Vikram Tank, who’s been with said agency for three years, to the newly created position of executive director of product, effective immediately.

-SoCal-based chain Coco’s Bakery Restaurant is looking for outside ad help and has tapped DeVito/Verdi West to handle its marketing message.

-Bi-coastal/London-based prodco The Directors Bureau has added UK-based director/artist David Wilson to its roster for commercial and music video representation in the US.

-Jason Taylor has signed up as interactive director with bi-coastal production/design studio Blind.

Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

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